Marketing Executive

Responsibilities

1. Performance Marketing & Lead Generation

• Own end-to-end paid marketing across Meta, LinkedIn, and Google Ads.
• Develop and execute audience targeting strategies focused on HNIs, NRIs, business owners, and affluent professionals.
• Manage campaign budgets, optimization, A/B testing, and lead generation performance.
• Execute account-based marketing (ABM) and multi-channel outreach campaigns via email, LinkedIn, WhatsApp, and other channels.
• Track and improve key metrics including CPL, CTR, conversion rates, lead quality, meetings generated, and pipeline contribution.

2. Content, Brand & Thought Leadership

• Lead content strategy and execution across blogs, social media, email, website, and marketing collateral.
• Manage creation of SEO articles, thought leadership content, newsletters, case studies, brochures, presentations, and ad copy.
• Support executive branding and content amplification across LinkedIn and other platforms.
• Ensure all communication reflects Alete's premium, advisory-led, and trust-based positioning.
• Drive content repurposing across multiple channels and formats.

3. Digital Presence, Website & SEO

• Own website management, content updates, landing pages, lead capture flows, and blog publishing.
• Oversee SEO strategy and execution, including technical SEO, on-page optimization, backlink acquisition, local SEO, and AI-search visibility initiatives.
• Manage Google Business Profile and ensure consistent digital visibility across online channels.
• Continuously improve organic traffic, search rankings, and website conversion performance.

4. Creative & Campaign Execution

• Manage external designers, content creators, and marketing vendors.
• Develop creative briefs and oversee production of social media creatives, videos, reels, carousels, brochures, presentations, and campaign assets.
• Ensure brand consistency and quality control across all customer-facing communications.
• Coordinate campaign execution across paid, organic, email, website, and app channels.

5. Client Engagement & Lifecycle Marketing

• Develop and execute client communication programs including newsletters, nurture journeys, in-app messaging, push notifications, and WhatsApp campaigns.
• Create timely campaigns around market events, life-stage planning needs, tax season, travel, and insurance-related opportunities.
• Drive engagement, retention, referrals, and cross-sell opportunities across existing clients and prospects.

6. Analytics, Reporting & Marketing Operations

• Consolidate performance reporting across all marketing channels into a single monthly dashboard.
• Monitor campaign, website, SEO, email, and outreach performance and provide actionable recommendations.
• Manage CRM workflows, lead routing, automation, and follow-up processes to ensure no lead leakage.
• Plan and execute monthly marketing calendars, campaign briefs, budgets, and performance reviews

What Were Looking For

Must-Have

• 2-4years in performance or brand marketing, ideally in financial services, fintech, or insurance
• Hands-on experience running paid campaigns on at least two of: Meta Ads Manager, LinkedIn Campaign Manager, Google Ads
• Comfortable with content strategy and direction — you can brief a writer or write yourself when needed
• Strong understanding of SEO: on-page, off-page, technical, and schema markup — you don’t need to do it all yourself, but you must be able to evaluate it
• Analytical discipline: you review numbers weekly, not monthly; you catch underperforming ad sets before they drain budget
• Clear, professional written communication — you can draft a client newsletter, a LinkedIn post, and a campaign brief all in the same week

Strong Preference

• Experience marketing to high-net-worth individuals or in a B2B environment where trust and credibility drive purchase
• Familiarity with HubSpot, Mailchimp, or a comparable CRM/email platform
• Experience with ABM or structured cold outreach cadences (Apollo, Lemlist, or similar)
• Exposure to insurance or wealth management as a sector — you understand why a 3Cr property owner buys on trust, not price