Marketing Executive

Role & Responsibilities

• Develop and implement marketing strategies to increase hospital visibility, patient footfall, and brand awareness.
• Build and maintain strong relationships with doctors, clinics, nursing homes, diagnostic centres, corporate organizations, TPAs, insurance companies, and other referral sources.
• Conduct regular doctor and referral visits to promote hospital services, specialties, consultants, diagnostic facilities, and treatment packages.
• Generate new patient referrals and strengthen existing referral networks.
• Coordinate with consultants and clinical departments to understand and effectively communicate hospital services.
• Act as the primary point of contact for external doctors, patients, attendants, corporate clients, and referral partners.
• Promote hospital services through appropriate offline and digital marketing activities.
• Organize and coordinate health camps, CME programmes, doctor meetings, awareness programmes, corporate health check-ups, and community outreach activities.
• Develop corporate tie-ups with companies, institutions, schools, colleges, and other organizations for health check-ups and healthcare services.
• Coordinate with the hospital administration, billing, insurance/TPA, nursing, and clinical departments for smooth patient services.
• Handle patient and attendant queries professionally and facilitate resolution of service-related concerns.
• Maintain regular follow-up with referred patients and referral doctors, wherever appropriate and within hospital policies.
• Collect market intelligence regarding competing hospitals, pricing, packages, specialties, and promotional activities.
• Prepare daily/weekly/monthly marketing reports covering doctor visits, leads, referrals, admissions, camps, corporate contacts, and revenue generated through marketing initiatives.
• Achieve assigned targets for OPD registrations, admissions, diagnostics, procedures, health packages, and corporate/referral business.
• Ensure ethical, professional, and compliant marketing practices in accordance with applicable healthcare regulations and hospital policies.
• Maintain confidentiality of patient, doctor, hospital, and business information.
• Represent the hospital professionally at external meetings, conferences, medical events, and community programmes.
• Coordinate hospital branding, promotional material, brochures, banners, digital campaigns, social media activities, and local outreach initiatives.
• Perform any other marketing, PRO, business-development, or patient-relations responsibilities assigned by hospital management.

Preferred Candidate Profile

• Graduate in any discipline; MBA/PGDM in Marketing, Healthcare Management, Hospital Administration, or a related field will be preferred.
• 15 years of experience in hospital marketing, healthcare business development, pharmaceutical marketing, diagnostic centre marketing, or PRO activities.
• Candidates with existing relationships with local doctors, clinics, nursing homes, corporates, TPAs, and healthcare referral networks will be preferred.
• Strong communication, interpersonal, networking, and relationship-management skills.
• Good knowledge of the local healthcare market and referral ecosystem.
• Presentable, confident, energetic, and professionally groomed.
• Strong patient-handling and negotiation skills.
• Ability to independently conduct field visits and develop new referral and corporate relationships.
• Target-oriented with the ability to work under performance-based objectives.
• Basic knowledge of MS Office, email, WhatsApp Business, social media, and digital marketing tools.
• Good command of English and Hindi; knowledge of the local language will be an advantage.
• Should possess a positive attitude, professional integrity, and strong commitment to patient service.
• Should be willing to travel locally for doctor visits, corporate meetings, camps, and business-development activities.
• Two-wheeler and valid driving licence preferred.

Key Performance Indicators (KPIs)

• New doctor/referral-network additions.
• Monthly patient referrals and admissions.
• OPD and procedure leads generated.
• Corporate tie-ups and institutional business.
• Health camps and outreach programmes conducted.
• Conversion of leads into hospital services.
• Revenue generated through marketing/referral activities.
• Doctor and corporate relationship retention.
• Patient satisfaction and quality of PRO services.
• Timely submission of daily and monthly marketing reports.