Marketing Executive

About Us

MiFoods International Group Sdn. Bhd. is a growing food and beverage investment and management company focused on developing, operating and scaling distinctive F&B brands.

Our current brand portfolio includes:

• A European-inspired pastry brand influenced by Japanese craftsmanship and aesthetics
• A Japanese restaurant chain concept

As the Group expands, we will continue developing our own concepts while introducing more high-quality international F&B brands to the Malaysian market.

We are building a new generation of F&B company—creative, ambitious, open-minded and unafraid to challenge conventional ideas. We believe good marketing should do more than simply publish posts. It should build conversations, create excitement and make people genuinely want to experience the brand.

Job Summary

We are looking for a highly creative and social media-savvy Marketing Executive who understands what makes people stop scrolling, engage, share and visit a brand.

You should be someone who constantly notices new trends, viral formats, food content and cultural moments—and immediately starts thinking about how they can be turned into original marketing ideas.

This is not a role for someone who only schedules posts. We are looking for a creative thinker and hands-on executor who can generate bold, unconventional ideas and turn them into content, campaigns, influencer collaborations and real brand exposure.

Key Responsibilities

Social Media Strategy & Management

• Develop and execute social media strategies for the Group’s different F&B brands.
• Manage brand accounts across relevant platforms such as Instagram, TikTok, Facebook, XiaoHongShu and other emerging platforms.
• Build monthly content calendars based on brand objectives, product launches, promotions, festive seasons and current trends.
• Develop different content directions, voices and visual approaches for each brand.
• Increase brand awareness, online reach, engagement, follower growth and customer interest.
• Monitor social media conversations, comments, messages and customer feedback.
• Stay updated on platform trends, algorithms, viral formats, memes, sounds and cultural moments.
• Identify new social media opportunities before they become overly saturated.

Content Creation

• Generate bold, imaginative and unconventional content ideas that can help our brands stand out.
• Conceptualise content for short-form videos, product launches, behind-the-scenes features, storytelling, lifestyle content and customer engagement.
• Plan scripts, captions, storyboards, shot lists and creative directions.
• Coordinate or participate in content shoots at the office, central kitchen, restaurants, cafés and events.
• Create or assist with basic photo and video content using tools such as Canva, CapCut or other relevant applications.
• Work with photographers, videographers, graphic designers, agencies and other creative partners when required.
• Ensure all content is visually appealing, accurate and consistent with the individual brand identity.
• Repurpose content effectively across different platforms and audience segments.
• Continuously test new content formats and improve them based on audience response.

Influencer,KOL,KOC & Media Collaboration

• Research and identify suitable influencers, KOLs, KOCs, food reviewers and media platforms for each brand.
• Build and maintain a strong database of influencers, food media contacts and content creators.
• Contact, invite and coordinate influencer visits, product tastings, media previews and outlet openings.
• Prepare campaign briefs and communicate the expected content deliverables clearly.
• Manage collaborations from initial outreach and negotiation through execution and reporting.
• Ensure influencer content is delivered according to the agreed timeline and brand requirements.
• Develop creative influencer campaigns that go beyond standard food reviews or sponsored postings.
• Monitor influencer campaign performance and evaluate the quality of reach, engagement and audience relevance.

Campaigns, Events & Brand Exposure

• Brainstorm and execute marketing campaigns for new outlet openings, product launches, seasonal promotions and brand activations.
• Develop creative ideas that generate online conversations, customer participation and media attention.
• Support launch events, influencer tastings, media shoots, pop-ups, collaborations and on-ground activations.
• Identify opportunities for partnerships with relevant brands, communities, creators and organisations.
• Coordinate marketing campaigns from initial concept and budgeting through execution and post-campaign review.
• Work closely with the Operations, Kitchen, R&D, Management and external creative teams.
• Ensure marketing communication accurately reflects the products, promotions and actual customer experience.
• Explore both online and offline opportunities to increase outlet traffic, brand awareness and sales.

Market Research & Performance Analysis

• Monitor competitors, F&B trends, new openings, consumer behaviour and successful campaigns locally and internationally.
• Study why certain brands, products and content become popular instead of only comparing prices or follower numbers.
• Track key marketing performance indicators, including reach, engagement, follower growth, video views, campaign response and conversion.
• Assist with paid social media advertising and boosted content when required.
• Prepare regular marketing reports with meaningful insights and recommended next actions.
• Use performance data to improve future content, influencer selection and campaign strategies.
• Perform other marketing-related duties assigned by management.

Requirements

• Diploma or Bachelor’s Degree in Marketing, Mass Communication, Digital Media, Advertising, Public Relations, Business or another related field.
• Minimum two years of relevant experience in social media marketing, digital marketing, content creation, influencer marketing or a related role.
• Fluent in English, Bahasa Malaysia and Mandarin.
• Strong understanding of major social media platforms, content formats, trends and audience behaviour.
• Able to contribute original ideas and turn creative concepts into practical campaigns.
• Good copywriting, storytelling and communication skills.
• Able to plan and manage multiple brands, content schedules and campaigns simultaneously.
• Comfortable coordinating content shoots, influencer visits, launches and marketing activations.
• Basic content creation, photography or video-editing abilities will be an added advantage.
• Familiarity with Rednote, Instagram, Tiktok, Douyin or similar content tools will be an added advantage.
• Basic understanding of paid social media advertising and campaign analytics is preferred.
• Strong communication and interpersonal skills.
• Creative, curious, proactive and highly observant of current trends.
• Organised, responsible and able to meet deadlines.
• Able to work independently while collaborating with different departments and external partners.
• Comfortable working in a fast-growing and evolving company.
• Willing to attend occasional outlet launches, content shoots or events outside normal office hours when required.
• Applicants are strongly encouraged to include a portfolio or links to previous social media accounts, content or campaigns.

Preferred Experience

Preference will be given to candidates who have previously worked in:

• Food media or food-review platforms

• Digital media companies

• Social media or creative agencies

• Advertising or content-production agencies

• F&B, restaurant, café, pastry or lifestyle brands

• Public relations or media companies

• Multi-brand or multi-outlet businesses

Candidates with an existing understanding of the Malaysian food media, influencer or content-creator landscape will have an added advantage.

What We Offer

• Monthly salary of RM3,500 – RM5,000, based on experience, capabilities and portfolio
• Performance bonus, subject to individual and company performance
• Annual leave
• Medical leave
• EPF, SOCSO and EIS contributions
• Career development and internal advancement opportunities
• Exposure to multiple F&B concepts and international brand development
• Opportunity to participate in new brand and outlet launches from the beginning
• Creative freedom to propose and test new marketing ideas
• Opportunity to build the Group’s future marketing team as the business expands
• An open, multicultural and entrepreneurial working environment

Why Join MiFoods?

At MiFoods, you will not be limited to following the same marketing template every month.

You will have the opportunity to help shape how new F&B brands are introduced, experienced and remembered by the market. Your ideas can influence our content direction, campaigns, influencer strategy, outlet launches and overall brand positioning.

We value people who think independently, question conventional approaches and are willing to experiment. Good ideas are valued regardless of job title, and capable team members will be given the space to take ownership and grow with the Group.

We believe in achieving success together. As our portfolio and marketing department expand, strong performers will have the opportunity to progress into Senior Marketing Executive, Brand Lead, Marketing Manager or other leadership positions.

If you are always full of content ideas, understand what makes a brand relevant and want to create F&B campaigns that people genuinely talk about, we would love to meet you.