Marketing Executive

Job Description: Marketing Executive

Job summary:

The Marketing Executive will be responsible for the marketing campaigns, assisting in copywriting for all marketing collaterals on several marketing projects as well.

Key Responsibilities:

● create engaging content in line with the campaign for various communication channels, not limited to social media, email, website, and print materials

● review the performance of marketing campaigns, and make actionable suggestions for future campaign

● assist in copywriting for all marketing collateral and review artworks before finalization

● reach out and manage partnership with external brands that support and enhance our marketing efforts

● keep updated in writing, customer and bed linen trends to ensure market campaign ideas stay relevant and relatable to our audience

● work independently and cooperatively on multiple projects with the marketing team, meeting deadlines and budget constraints, and scheduling project implementation based on workload, which may include five or more simultaneous projects

● examine existing processes, identifying flaws and creating solutions to improve design capabilities

● collaborate, brainstorm, and strategise with multiple teams or clients for promotional mechanics and publicity plans

● translate strategic direction into actionable plans within an established brand identity

● leading additional marketing campaigns concurrently

● taking ownership of paid ads management across social media platforms

● managing end-to-end video content production - including scripting, filming, and editing

● providing marketing support for atrium activations and events

● maintaining the CRM system, with analysis of customer behaviour and proposing actionable CRM strategies

● maintaining and updating content on the website on a month to month basis

● handling vendor management for requisition and production of marketing collaterals

● managing and optimizing SEO and SEM efforts for digital visibility

● developing monthly marketing decks to align and brief the retail and sales teams on campaigns

● conducting competitive research, analysis and recommending marketing angles and strategies based on market shifts

● scheduling and posting of digital content across Facebook, Instagram and Tiktok

● planning and coordination of in-store workshops and events to drive traffic and engagement

● ad hoc duties assigned

Requirements:

● Diploma or Degree in Marketing, Communications, Business, Mass Communications, or a related field.

● Minimum 2–4 years of relevant marketing experience, preferably with hands-on experience in digital marketing, content creation, campaign management, and brand marketing.

● Candidates without a relevant diploma or degree may be considered based on strong relevant experience and a proven track record in marketing.

● Demonstrated experience in planning and executing end-to-end marketing campaigns, from concept development to implementation and post-campaign evaluation.

● Strong content creation and copywriting skills, with the ability to develop engaging content across social media, email, websites, print and other marketing channels.

● Hands-on experience managing social media platforms, particularly Facebook, Instagram and TikTok, including content planning, scheduling and performance monitoring.

● Experience in paid digital advertising and campaign optimisation, with knowledge of platforms such as Meta Ads and TikTok Ads.

● Basic to intermediate knowledge of SEO and SEM, website content management and digital marketing analytics.

● Experience in coordinating events, workshops, activations and promotional activities, including working with internal teams and external vendors.

● Experience in managing external vendors, agencies, partners and brand collaborations.

● Ability to manage multiple projects concurrently, prioritise workload, meet deadlines and work within allocated budgets.

● Strong project management, communication and organisational skills, with the ability to work independently as well as collaboratively across different teams.

● Good understanding of market trends, consumer behaviour and competitor activities, with the ability to identify relevant marketing opportunities and recommend appropriate strategies.

● Strong attention to detail, particularly in copywriting, artwork, campaign materials and brand consistency.

● Experience in video content production, including scripting, filming and basic video editing, would be an advantage.

● Creative, proactive and commercially minded, with the ability to turn strategic direction into practical marketing campaigns.

● Proficiency in Microsoft Office and/or Google Workspace. Knowledge of Canva, Adobe Creative Suite, capcut or other content creation tools would be an advantage.

● A portfolio demonstrating previous marketing campaigns, content, social media work or other relevant marketing projects is required.