Marketing Executive

The SPACElogic family with regional presence in Singapore, Cambodia, China, Philippines, Indonesia and Taiwan is growing! Seeking a career in an industry that is constantly innovating, ever-changing and fast-paced? Join us at SPACElogic, we are a multidisciplinary company that provides integrated solutions through experiential design and thoughtful execution. We specialize in interior architecture, thematic & visitor galleries, exhibitions & events and signage & environmental Graphics. We have completed projects with major banks including DBS, HSBC, Deutsche Bank. We have revamped spaces of Singapore American School and Huawei Office. We have completed exhibitions in ArtScience Museum including Future World, Disney: Magic of Animation and Marvels.

We are looking for a talented individual to drive our branding and marketing communications across different expertise and regional offices. He/she would be responsible to develop and implement marketing strategies and initiatives. Digital marketing and advertising have become an essential pillar to all companies and as a company we strive to build a strong foundation, drive brand awareness, lead generation and customer engagement.

Responsibilities and Duties:

·       Corporate Communications & Business Development Support

o   Prepare and maintain corporate presentation decks, company profiles and capability statements for client presentations, business development activities and industry engagements.

o   Develop compelling tender presentation decks and proposal materials, working closely with the Business Development, Design and Project teams to communicate SPACElogic's capabilities, project experience and value proposition.

o   Support award submissions, industry recognitions and corporate communications initiatives.

o   Ensure consistency of brand identity, messaging and visual presentation across all corporate materials.

·       Content Creation & Publications

o   Plan, develop and create content for SPACEplus, the company's bi-annual publication, including project write-ups, feature articles, employee stories and corporate updates.

o   Conduct interviews with project teams and stakeholders to gather information for content development.

o   Coordinate with designers, photographers and external vendors to produce high-quality marketing collateral and publications.

o   Create content across multiple formats including articles, newsletters, case studies, videos, presentations and digital campaigns.

o   Maintain a repository of project photographs, videos, testimonials and marketing assets for future use.

·       Client & Project Storytelling

o   Work closely with project, design and contracts teams to document completed projects and transform technical information into engaging client-facing stories.

o   Develop project case studies, success stories and marketing materials to support lead generation and business development efforts.

·       Market research and strategy

o   Identify trends, target audiences and competitors, gather insights to create content that is relevant and impactful

o   Set clear objectives and key performance indicators to achieve our goal

·       Drive social media pages (Instagram, Facebook and LinkedIn)

o   Schedule social media posts that feature completed projects and highlight the key milestones of each project

o   Develop new social media strategies and campaigns

o   Conduct photoshoot and video shoot for key projects

o   Content creation that includes copywriting, graphics, videos and other content that resonates with audience

o   Utilize digital marketing tools and platforms e.g., Google Ads, social media advertising, SEO to reach and engage customers

o   Monitor and analyze the performance of marketing campaigns, make adjustments as necessary to improve results

·       Manage marketing activations for any SL Experiences’ licensed exhibition (e.g., Attack on Titan, Sneakertopia)

·       Corporate website management

o   Generate ideas for website content

·       Brand management: maintain and strengthen the brand’s identity, ensure consistency in messaging and visual elements

·       Marketing activations for clients via social media, events, etc.

·       Work closely with cross-functional teams to showcase and create content

·       Internal marketing communications processes and protocols

·       Employee branding and engagement

·       Partnering with HR to strengthen internal communications and engagement

·       Manage the marketing budget effectively, allocate funds and resources to ensure cost-effectiveness

Skills and Requirements:

·       Strong presentation design skills using Microsoft PowerPoint and Adobe Creative Suite.

·       Experience preparing corporate presentation decks, tender presentation materials and marketing publications.

·       Ability to translate technical project information into compelling visual and written content.

·       Experience in B2B marketing, corporate communications or the built environment industry would be advantageous.

·       Proficient in all Microsoft Office application

·       Familiarity with digital marketing tools and platforms

·       Proficient in photo and video editing applications

·       Strong interpersonal, communication and copywriting skills

·       Familiarity with Adobe Photoshop, Adobe Illustrator and website design will be an advantage

·       Experience in Social Media Account management

·       Minimum 2 years of relevant working experience in marketing, branding and marketing communications

·       Creative and able to think out of the box

·       Both an independent worker and a team player

·       Understand current market trends and consumer behaviour

·       Being pro-active and receptive to changes

·       Able to work well in a fast-paced and dynamic environment

·       Interest in the interior / exhibition industry (Bonus)

Additional Information:

·       Qualification: Bachelor’s Degree, Post Graduate Diploma, Professional Degree

·       Job type: Full-time