Marketing Executive

We are seeking a Marketing Executive to support the execution of local marketing activity for GAIA Restaurant and NYX in Marbella , increasing brand awareness, driving guest acquisition, and supporting revenue growth.

The role will focus on delivering marketing campaigns, promotional activity, partnerships, and local initiatives that strengthen the presence of both brands within the Marbella luxury hospitality market.

Working closely with local stakeholders, including Puente Romano Beach Resort , the Marketing Executive will help maximise commercial opportunities and increase guest engagement.

The ideal candidate will be highly organised, creative, and hands-on, with a strong understanding of luxury hospitality marketing, social media, content creation, and commercial performance . A commercially minded approach is essential, with the ability to evaluate activity based on impact, performance, and return on investment.

Key Responsibilities

Marketing & Brand Execution

• Support the execution of the local marketing calendar, including seasonal campaigns, promotions, events, and initiatives designed to increase brand awareness, drive guest acquisition, and support business objectives.
• Coordinate marketing projects and ensure campaigns are delivered on time, working closely with internal teams, agencies, and local stakeholders.
• Support the adaptation of global brand initiatives for the Marbella market, ensuring consistency across communications and guest touchpoints.
• Work closely with Puente Romano Beach Resort on joint marketing initiatives and opportunities to increase visibility and engagement.

Content & Social Media

• Manage the day-to-day social media activity for GAIA and NYX Marbella , including content planning, scheduling, publishing, and community management.
• Collaborate with the GAIA brand team, photographers, videographers, and local creators to produce high-quality content aligned with brand standards and luxury positioning.
• Coordinate content shoots and support the delivery of creative assets for campaigns and ongoing marketing activity.
• Monitor social media performance and provide insights to support engagement and growth.

PR, Influencers & Partnerships

• Support PR and influencer activity, including coordinating visits, experiences, and collaborations with relevant media, creators, and local partners.
• Assist with the execution of brand partnerships, collaborations, and experiential activations with luxury brands, lifestyle partners, and local businesses.
• Coordinate with internal teams, suppliers, and stakeholders to ensure the successful delivery of events and activations.

Reporting & Administration

• Maintain marketing calendars, campaign trackers, and project timelines to ensure the smooth execution of activity.
• Support reporting on social media performance, campaign results, partnerships, and key insights.
• Evaluate marketing initiatives based on performance, impact, and return on investment, identifying opportunities to improve effectiveness and commercial results.

Skills & Experience

• 2–4 years of marketing experience , preferably within luxury hospitality, restaurants, lifestyle brands, or premium consumer industries.
• Fluent in English and Spanish ; French language skills are an advantage.
• Experience managing social media platforms, particularly Instagram , with a strong understanding of luxury brand storytelling and content creation.
• Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.
• Creative mindset with excellent attention to detail and a strong understanding of luxury aesthetics.
• Commercially minded, with an understanding of how marketing activity supports revenue generation and wider business objectives.
• Experience coordinating campaigns, events, activations, partnerships, or influencer initiatives.
• Strong communication and relationship-building skills, with confidence working with both internal teams and external stakeholders.
• Flexible and willing to travel when required to support brand activity, events, and projects.

Key Performance Indicators

• Successful execution of local marketing campaigns, promotions, and activations.
• Contribution to increased brand awareness, guest engagement, and restaurant covers.
• Delivery of social media activity aligned with brand standards and objectives.
• Successful collaboration with Puente Romano Beach Resort and local partners.
• Effective management of marketing projects, timelines, and reporting.
• Positive ROI across marketing initiatives and campaigns.