Marketing Executive

Job Overview

Marketing Executive

We're hiring a Marketing Executive to lead the strategy and execution of marketing across our portfolio of brands.

This is a unique role because you won't be marketing one company. You'll be responsible for helping build and grow multiple connected but distinct brands, each with its own audience, voice, products, and objectives:

Agency Coach AI: AI-powered sales coaching and training technology for insurance agencies

Weaver Sales Academy: Sales training and education for insurance professionals

The Insurance Buzz Our media and podcast brand serving the insurance industry

Michael Weaver Founder, entrepreneur, sales and insurance thought-leadership brand

Courtney Weaver: Founder, entrepreneur, marketing and personal brand

Your job is to understand what each brand stands for, who it serves, what we are trying to accomplish, and how to turn that into marketing that gets attention and produces results.

Salary Range: $60,000.00 - $150,000.00 per year

Benefits

Annual Base Salary Based on Experience

Flexible Schedule
Work from Home
Mon-Fri Schedule

Requirements

Who We're Looking For

You are a combination of:

Marketer + Copywriter + Content Strategist + Creative Director + Operator

You don't need to be the world's greatest specialist in every marketing channel, but you need to understand how all of them work together.

You should:

• Have excellent marketing instincts
• Understand AI and how to leverage in your role
• Be a strong copywriter
• Understand organic and paid social media
• Know how to create compelling hooks
• Understand offers, funnels, VSLs, and conversion
• Be comfortable analyzing marketing data
• Understand how to build founder-led brands
• Be able to manage multiple brands without losing their individual identities
• Have strong creative judgment
• Be able to direct designers, editors, contractors, and other creatives
• Be comfortable giving Michael and Courtney direction
• Move quickly
• Take ownership
• Be highly organized
• Be curious about customers and what makes people buy

What Success Looks Like

Within this role, Michael and Courtney should become less responsible for managing the day-to-day marketing of the businesses.

Instead of us asking:

“What should we post this week?”

You are telling us:

“Here is what we're posting, here is why we're posting it, and here is what I need you to record.”

Instead of us constantly generating the ideas, writing the copy, watching the numbers, managing creatives, and keeping the marketing machine moving, you own that process.

We will continue to provide the vision, stories, expertise, ideas, and personality behind these brands.

Your job is to turn those ingredients into a sophisticated multi-brand marketing engine that consistently creates attention, audience growth, leads, booked calls, customers, and revenue.

Responsibilities

You will be responsible for social media, email marketing and funnels, paid advertising, VSLs, podcast marketing, content strategy, creative direction, and campaign execution across the entire brand portfolio. This is not just strategy, you will be doing the work and owning the outcome on all outlets.

Multi-Brand Marketing Strategy

You will become deeply familiar with every brand and help determine:

• What we should be talking about

• Who we are talking to

• What content each audience responds to

• Which offers and products we should be promoting

• How each brand should look, sound, and feel

• How the brands can strategically support one another without becoming repetitive

You should be able to move from an Agency Coach AI campaign to a Michael Weaver podcast episode to a Courtney Weaver social post while understanding that each requires a different voice, audience, and objective.

Social Media & Content

Own our social strategy and execution across Instagram, Facebook, LinkedIn, TikTok, YouTube, and X.

This includes:

• Building and managing the content calendar across all brands

• Developing hooks, concepts, captions, scripts, carousels, graphics, and video ideas

• Publishing and distributing content

• Repurposing long-form content into short-form content

• Turning customer stories, testimonials, results, data, podcasts, and founder ideas into compelling marketing

• Identifying trends and opportunities relevant to each audience

• Maintaining consistency without making every brand feel the same

You will also help direct Michael and Courtney on what they should be recording.

We want someone who can come to us and say:

"This topic is taking off. Here are three videos I need you to record this week, and here are the hooks."

Paid Advertising

Own or lead creative strategy for our paid campaigns.

You will:

• Develop new advertising concepts, hooks, angles, and offers

• Write ad copy and develop creative briefs

• Work with designers, editors, and VA's where needed

• Analyze which ads are converting and why

• Continuously develop new creative based on performance

• Connect paid advertising to our larger funnels and marketing objectives

VSLs, Offers & Funnels

Help develop the messaging behind our video sales letters, landing pages, webinars, lead magnets, and conversion funnels.

You should understand how to take a customer problem and build a compelling story around:

Problem Pain Opportunity Solution Proof Offer Action

You will help write and improve VSL scripts, sales messaging, offers, and supporting funnel content.

Podcast & Long-Form Content

Help run the marketing engine behind The Insurance Buzz and our other long-form content.

This includes:

• Identifying strong episode topics

• Developing compelling titles and hooks

• Helping create episode outlines and talking points

• Identifying clips and moments worth repurposing

• Turning podcast episodes into social content, email content, ads, and campaigns

• Using the podcast strategically to grow our audience, authority, and businesses

The goal is not simply to publish a podcast.

The goal is to turn every great conversation into weeks of valuable marketing.

Creative Direction

The goal will be to grow into creative director for all our brands.

You will study performance and tell us:

**What is working?**

**What isn't working?**

**Why?**

**What should we create next?**

We don't want Michael and Courtney determining every piece of content that needs to be created.

Eventually, you should be directing us.

You should be able to hand us a script, hook, idea, or creative brief and say:

“Record this.”

Then take what we give you and turn it into finished marketing.

Performance & Analytics

Great marketing isn't measured by how much content we publish.

You will regularly review:

• Organic content performance

• Paid advertising performance

• Lead generation

• Cost per lead

• Booked calls

• Funnel conversion

• Audience growth

• Engagement

• Podcast performance

• Creative performance

• Revenue attribution where available

Then use that information to determine what we do next.

If something works, we want to know why it worked and how we can do more of it.

If something doesn't work, we want someone who can tell us why it didn't and what we're testing next.