Marketing Executive

Role & responsibilities - Develop and implement marketing strategies to promote the company's products and services.

• Identify new business opportunities and potential customers.

• Generate leads through various marketing channels and follow up with prospective customers.

• Build and maintain strong relationships with existing and new customers.

• Conduct market research to understand customer requirements, market trends, and competitor activities.

• Coordinate with the sales team to achieve business and revenue targets.

• Prepare and share quotations, product details, and other marketing materials with customers.

• Handle customer enquiries and provide timely follow-ups.

• Plan and coordinate promotional activities, exhibitions, campaigns, and other marketing initiatives.

• Maintain proper records of leads, customer interactions, enquiries, and follow-ups.

• Prepare regular marketing reports and provide updates to management.

• Coordinate with the digital marketing team for online promotions and lead generation.

• Perform other marketing and business development activities assigned by management.

Preferred candidate profile

• Bachelor's degree in Marketing, Business Administration, Commerce, or equivalent qualification.

• 13 years of experience in marketing, sales, or business development.

• Good communication, negotiation, and interpersonal skills.

• Strong customer-handling and relationship-building abilities.

• Basic knowledge of MS Office, Excel, and digital marketing platforms.

• Target-oriented, proactive, and self-motivated.

• Willingness to make customer visits and develop new business opportunities.

• Ability to work independently as well as with a team.

• Candidates with experience in a trading/manufacturing company will be preferred.