Marketing Executive

About the role

We are seeking a dynamic and driven marketer to join the team. In this role, you will take ownership of end-to-end campaign management, developing, executing, and optimising impactful marketing initiatives that deliver results. This is an exciting opportunity to gain hands-on exposure across the full spectrum of marketing, including demand generation, international campaigns, event management, and performance analytics.

As a Marketing Executive at Marshall Cavendish Education, you will execute integrated marketing campaigns to support both assigned brands and broader corporate initiatives. This multifaceted role offers the opportunity to work with varied audience segments while gaining valuable international exposure and cross-functional experience. Working closely with internal stakeholders, you will analyse campaign performance, uncover insights, and continuously refine strategies to achieve stronger outcomes.

Role & Responsibilities

Competitions

• Plan and run student competitions (SMC/SSC/IECC and more) end-to-end — venue, registration, on-site execution, the works
• Create scroll-stopping promo toolkits (EDMs, flyers) that actually get people to sign up
• Run social campaigns that build buzz and drive competition awareness
• Be the go-to contact for partners, vendors, parents, and students
• Design sponsorship frameworks and scout new sponsors to grow our competitions
• Turn participation data into insights that sharpen our competition ecosystem

Field Marketing

• Drive on-the-ground logistics for MCE Global Conferences, seminars, product launches, and workshops — branding and tech setup on point
• Be the main point of contact for vendors, venues, and education partners
• Boost attendee engagement and build our database of educators, schools, and partners

Programme Marketing (Performance)

• Pitch and run thematic campaigns for our B2C audience
• Plan and execute demand-gen campaigns that drive real conversions
• Own the social media calendar for your assigned brand
• Partner with in-house designers on key visuals — catalogues, brochures, flyers, banners
• Coordinate with printers and vendors to bring it all to life
• Jump into other marketing projects as they come up

About you

• University degree preferably in marketing, mass communications, or journalism
• 2 - 3 years of experience in a demand generation or marketing role, preferably with experience in Enrichment / Preschool industry
• Experienced in in-house media-buying across platforms
• Strong implementation skills and follow-through
• Strong understanding in social media platforms
• Exceptional verbal and written communication skills
• Positive and enthusiastic attitude, with a strong sense of teamwork
• Good communication and interpersonal skills, creative, meticulous and results-oriented
• Ability to work collaboratively
• This role will require moderate travelling outside of Singapore.