Marketing Executive

About the role

This role involves managing social media content across multiple platforms, executing marketing campaigns, and supporting product launches and promotional activities. You will coordinate content creation, monitor performance metrics, conduct market research, and maintain campaign documentation.

Key responsibilities

• Plan and schedule social media content across Instagram, TikTok, and Facebook.
• Coordinate with designers and content creators for marketing materials
• Monitor content performance and engagement metrics
• Assist in community management by responding to comments and messages
• Source and recruit new influencers, affiliates, and content creators
• Build and maintain creator databases
• Coordinate product seeding and campaign participation
• Assist senior in planning and executing marketing campaigns, product launches, and promotional activities
• Prepare content briefs for creators and designers
• Monitor competitor activities, promotions, and marketing strategies

About you

• Diploma in Marketing, Business, Communications, or related field
• Familiar with Instagram, TikTok, and social media platforms
• Strong communication and organizational skills
• Able to work independently and manage multiple tasks
• Detail-oriented and responsible
• Passionate about beauty, skincare, lifestyle, and e-commerce industry
• Experience in influencer marketing (bonus)
• Basic Canva or design knowledge (bonus)
• Experience with Shopee, Lazada, TikTok Shop, or EasyStore (bonus)
• Basic video editing skills such as CapCut or VN (bonus)