Marketing Executive

Responsibilities:

• Plan, propose, and execute engaging and creative social media content across various social media platforms on a monthly basis.
• Analyze and evaluate the performance of social media and marketing campaigns.
• Optimize website content and layout.
• Plan and write weekly newsletter content for email marketing campaigns.
• Manage paid advertising campaigns, including Facebook Ads and Google Ads.
• Assist the team in executing branding and marketing campaigns, events, seminars, trade shows, and other PR activities to increase brand awareness and generate quality leads.
• Coordinate with the creative team to produce visual and video materials such as catalogues, brochures, flyers, and other marketing collateral.
• Liaise and work closely with business development personnel to promote existing and new products, services, and campaigns.
• Ensure marketing plans are executed according to project timelines.
• Conduct competitor research and market analysis to identify target audiences and market opportunities.
• Prepare press releases and publicity materials, and attend press events when required.
• Keep abreast of industry trends, new publicity methods, and competitors' marketing activities.
• Perform any other duties as assigned by management.

Skills & Experience:

• Candidate must possess at least a Bachelor's Degree in Communications, Marketing, Business Administration, Management, or a related field.
• Experience and familiarity with SEO will be an added advantage.
• Basic knowledge of Adobe Illustrator (AI) and Adobe Photoshop (PS) will be an added advantage.
• Required skills: Copywriting, Multimedia, and Public Relations.
• Strong sense of media aesthetics and current marketing trends.
• Able to work independently with minimal supervision.
• Excellent command of written and spoken English.
• Fresh graduates are encouraged to apply.