Marketing Executive

About the role

As the Marketing Executive, you will be responsible for developing and executing digital marketing strategies, managing customer acquisition funnels, and driving brand awareness, leads, and business growth across multiple digital channels. You will work independently while collaborating with internal teams to develop effective campaigns, optimize marketing performance, and deliver measurable results.

Key responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage and optimize the end-to-end digital customer acquisition funnel, from awareness to conversion.
• Plan, launch, monitor, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok, and other digital platforms.
• Manage SEO/SEM strategies to increase organic visibility, website traffic, and conversions.
• Develop and execute social media and content marketing strategies.
• Manage email marketing and marketing automation campaigns.
• Develop and optimize landing pages to improve lead generation and conversion rates.
• Conduct A/B testing and continuously optimize campaigns based on performance data.
• Implement retargeting strategies to improve customer conversion and retention.
• Monitor campaign performance using Google Analytics 4 (GA4) and other relevant analytics tools.

About you

• Bachelor's Degree in Marketing, Digital Marketing, Business, or a related field.
• 2–4 years of relevant experience in digital marketing, preferably within the insurance, travel, fintech, e-commerce, sports, outdoor, or related industries.
• Proven experience in managing and optimizing a digital acquisition funnel.
• Strong analytical and problem-solving skills with a data-driven approach.
• Excellent written and spoken English and Mandarin.
• Able to work independently with minimal supervision.
• Strong communication, organizational, and project management skills.
• Scuba diving certification is required — Open Water and/or Advanced Open Water certification.
• Technical skills: Meta Ads, Google Ads, TikTok, REDnote / Xiaohongshu, SEO / SEM, Google Analytics 4 (GA4), Marketing Automation, Landing Page Optimization, A/B Testing, Email Marketing, Social Media Marketing, Content Marketing, Retargeting.

About us

DiveAssist is a growing brand within the diving and outdoor industry.

Benefits

• Be part of a growing brand within the diving and outdoor industry.
• Take ownership of digital marketing strategies and campaigns.
• Opportunity to work across multiple digital platforms and markets.
• A dynamic environment where your ideas and initiatives can directly contribute to business growth.
• Build your career in a role combining digital marketing, customer acquisition, travel, and diving.