Marketing Executive

Erba Migina is looking for a creative, organised and proactive Marketing Executive to support the brand's marketing and business development across Hong Kong and Asia.

This is a dynamic and diverse marketing role covering social media, digital advertising, content development, website management, AI search optimisation, brand campaigns and regional exhibitions. The successful candidate will work closely with the Hong Kong team and our international/US team, gaining exposure to both local and international beauty markets.

We are looking for someone with a genuine interest in beauty, skincare and brand marketing, strong attention to detail, a good visual sense and the ability to manage projects effectively in a fast-paced environment.

Key Responsibilities

Social Media & Digital Advertising

• Support the day-to-day management of Erba Migina's social media channels, including Instagram and Facebook.
• Assist in developing monthly content calendars and managing the end-to-end content process, including content planning, copywriting, visual preparation, scheduling and publishing.
• Develop engaging content across static posts, Reels and short-form video formats, in line with brand guidelines and relevant social media trends.
• Monitor beauty, skincare and social media trends and identify relevant opportunities for Erba Migina.
• Support digital advertising activities, including campaign setup, budget allocation, audience targeting and performance monitoring.
• Prepare advertising performance reports and analyse campaign results to identify insights and opportunities for optimisation.

Website & E-commerce Content

• Maintain and update website content, including product information, imagery, brand stories and promotional materials.
• Review and refine product descriptions and website copy to ensure consistency in brand positioning, tone of voice and customer experience.
• Support product launches, promotional updates and other e-commerce content requirements.

AI Search & Generative Engine Optimisation

• Conduct research into emerging AI search and GEO practices.
• Support the implementation of GEO initiatives across website content, product pages and FAQs.
• Identify opportunities to improve Erba Migina's visibility and discoverability across AI-powered search and recommendation platforms.
• Stay informed of developments in AI search, content optimisation and relevant digital marketing trends.

Brand Marketing & Product Launches

• Support the execution of Erba Migina's brand marketing campaigns and product launches.
• Coordinate with the US/international team on new product launches, PR activities and marketing materials.
• Coordinate internally on product samples, marketing collateral, campaign assets and other launch requirements.
• Contribute ideas and recommendations for content and campaign development.

Regional Exhibition & Event Support

• Support the planning and execution of regional exhibitions, trade shows and brand events across Asia.
• Coordinate product samples, display materials, logistics, marketing collateral and on-site requirements.
• Liaise with internal teams, external suppliers and event partners as required.
• Support post-event reporting, feedback collection and follow-up activities.

Market Research & Marketing Initiatives

• Conduct competitor, consumer and market research across Hong Kong, Asia and the US, with a focus on beauty and skincare.
• Monitor market trends, competitor activity and emerging opportunities relevant to the brand.
• Translate research and market insights into practical recommendations for Erba Migina.
• Contribute creative ideas, content concepts and marketing proposals to support brand growth.

Requirements:

• 1–2 years of marketing experience (beauty, skincare, FMCG, retail or e‑commerce preferred); fresh graduates with strong internships may be considered.
• Degree/Diploma in Marketing, Business, Communications or related discipline.
• Hands-on social media experience (Instagram, Facebook, Tiktok; WeChat/Xiaohongshu a plus).
• Proficient in Canva and CapCut to create and edit static posts, Reels and short-form videos independently.
• Strong organisational skills, attention to detail and can‑do attitude; able to manage multiple projects and deadlines in a fast‑paced environment.
• Good command of written and spoken English and Chinese (Cantonese required; Mandarin a plus).
• Proficient in MS Office (Excel, PowerPoint, Word); basic data/reporting skills for ad and social performance.

Benefit:

• Hybrid work: 1 day work-from-home per week

• Discretionary performance bonus.

• Paid annual leave (12 days)

• Staff product discount on Erba Migina skincare.

• Exposure to international markets (HK, Asia, US) and cross-functional brand work.

• Training & development: on-the-job training in social ads, AI search, e‑commerce and exhibitions.