Marketing Executive

About the role

Assists with the planning and implementation of marketing campaigns to meet business objectives and overall company goals. Drives local marketing activities, project coordination, advertising, promotional activities, and marketing communications to achieve volume and revenue targets across all business units including PURE Yoga, PURE Fitness, PURE Pilates, Re:set by PURE and nood food.

Key responsibilities:

• Implement local marketing activities including project coordination, advertising, promotional activities, and marketing communications.
• Plan and organize brand and promotional campaigns, collaborating with agencies and internal parties for Above The Line (ATL), Below The Line (BTL), and digital communications.
• Drive marketing projects to generate leads, expand sales, and boost profitability to achieve company targets.
• Leverage external partnerships and co-marketing channels to drive brand awareness, boost foot traffic, and unlock new lead generation channels.
• Identify the latest market trends and industry developments to inform and optimize marketing strategies.
• Develop and organize robust fitness and yoga events and community campaigns to actively engage the PURE community.
• Communicate with internal departments and external parties to deliver quality work and achieve business targets in an effective and timely manner.
• Collaborate closely with internal business units to align promotions and cross-marketing efforts.
• Measure and report on key campaign metrics, including brand exposure, impressions, reach, and total lead generation across digital and offline channels.
• Analyze sales records and performance reports to evaluate campaign effectiveness and ROI.

Requirements:

• University degree in Marketing, Advertising, Business Administration, or a related discipline preferred
• 3+ years of relevant marketing experience
• Detail-oriented, excellent planning and communications skills
• Creative, energetic and efficient team player
• Able to work in a fast-paced environment
• Proficient in Microsoft Office suite (specifically Excel and PowerPoint)
• Excellent verbal and written communication skills in both Chinese and English
• Proficiency in Mandarin is a strong plus

Location:

• Central

Benefits:

• Free access to all PURE Fitness & Yoga clubs
• nood food Discount
• Medical Insurance
• Marriage Leave, Community Leave
• Comprehensive Career Ladder & On-the-job Training
• Attractive Staff Referral Bonus Program

Application:

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