Marketing Executive

Job Description – Marketing Executive

Location: Kandivali West, Mumbai, Maharashtra

Experience: 2–3 Years

Industry Preference: FMCG / Food & Beverage / Consumer Products

About Chheda's
Chheda's is one of India's most loved snack brands, with a legacy built on quality and a 400 Cr+ ARR business. We operate across General Trade (GT), Modern Trade (MT), and E-commerce channels, and are on an aggressive growth trajectory.

Job Purpose
We are seeking a creative, proactive, and highly organized Marketing Executive to support the planning and execution of brand campaigns, product launches, digital marketing initiatives, social media activities, retail visibility, and on-ground activations.
The ideal candidate should have a strong understanding of marketing, social media platforms, consumer trends, and content formats, along with the ability to coordinate effectively with internal teams, agencies, influencers, vendors, and other external partners.

Key Responsibilities

1. Brand & Campaign Execution

· Assist in planning and executing brand campaigns, new product launches, and seasonal promotions.

· Coordinate the end-to-end implementation of marketing initiatives across digital, in-store, and on-ground channels.

· Ensure consistent brand communication and representation across all consumer touchpoints.

2. Social Media & Content

· Support the management of social media calendars, content planning, shoots, and day-to-day coordination with content creators and agencies.

· Stay updated on platform trends, content formats, and relevant cultural moments for the brand.

· Organize, manage, and maintain a comprehensive database of content created over the years.

· Monitor basic performance metrics and share relevant insights with the team.

3. Digital & Performance Marketing Support

· Work closely with performance marketing and media agencies to support the execution of campaigns.

· Assist in compiling weekly and monthly performance reports and identifying key learnings.

· Coordinate campaign creatives, timelines, approvals, and deliverables.

4. Agency & Vendor Coordination

· Coordinate and liaise with creative agencies, photographers, videographers, influencers, and printing vendors.

· Ensure that project timelines, deliverables, and budgets are effectively managed and adhered to.

· Provide support during production shoots and content creation activities whenever required.

5. On-Ground & Retail Marketing

· Support the execution of in-store branding, POS materials, and retail visibility initiatives.

· Assist with events, pop-ups, sampling activities, and experiential marketing initiatives.

6. Market & Trend Awareness

· Stay informed about consumer behaviour, category trends, and competitor activities.

· Share relevant market insights and ideas that can support and inform marketing decisions.

7. Reporting & Coordination

• Maintain marketing trackers, campaign calendars, and activity reports.
• Prepare basic weekly and monthly reports for review by Management.
• Coordinate effectively with internal departments and external partners.
• Perform other marketing, coordination, reporting, and administrative duties as assigned by Management.

Key Skills & Competencies

• Strong understanding of marketing and brand campaign execution.
• Good knowledge of social media platforms and content formats.
• Excellent coordination and project management skills.
• Strong communication and interpersonal skills.
• Ability to manage multiple projects and priorities simultaneously.
• Highly organized with strong execution and follow-through skills.
• Trend-aware, culturally curious, and consumer-focused in thinking.
• Strong attention to detail and ability to work within deadlines.
• Proactive, enthusiastic, and willing to take ownership of assigned activities.

Educational Qualification

• Bachelor's degree in Marketing, Mass Media, Business Management, Communications, or a related discipline.
• BMM, BMS, MBA, or equivalent qualification will be preferred.

Technical Skills

• Creative & AI Tools: Proficient in Canva, basic graphic design applications, and generative AI tools such as ChatGPT and Claude for content creation and marketing support.
• Short-Form Video Editing: Basic hands-on experience with quick video editing software such as VN Editor and CapCut for creating and editing Instagram Reels, YouTube Shorts, and other short-form content.
• Social Media Management: Experience with Meta Business Suite and social media scheduling tools for campaign execution, content publishing, scheduling, and community management.
• Productivity Suites: Advanced knowledge of Google Workspace, including Google Sheets, Slides, and Docs, along with MS Office for presentations, documentation, and data management.
• Reporting & Analytics: Skilled in preparing marketing MIS, campaign performance trackers, reports, and basic sales analysis.
• Content & Digital Coordination: Ability to manage content calendars, creative databases, campaign trackers, approvals, and coordination with agencies, creators, and other external partners.

Experience Required

• 2–3 years of experience in Marketing, Brand Management, Social Media, Digital Marketing, or related roles.
• Experience in FMCG, Food & Beverage, or Consumer Products will be preferred.
• Experience coordinating with agencies, influencers, vendors, and creative partners will be an added advantage.

Compensation
Compensation is not a constraint for the right candidate and will be commensurate with the candidate's skills, experience, and overall suitability for the role.

Benefits:

• Food provided
• Provident Fund

Application Question(s):

• Current Company:
• Reason for leaving your current company:
• Current CTC:
• Expected CTC:
• Notice Period:
• Can you reliably commute or relocate to Kandivali west:
• Current location (If Mumbai, be specific):

Work Location: In person