MARKETING EXECUTIVE

Job Title: Marketing Executive

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Job Summary:

Marketing Executive supports the planning, coordination, and execution of marketing campaigns, events, and brand initiatives to enhance awareness, drive sales, and strengthen brand positioning. This role involves close collaboration with media, key opinion leaders (KOLs), and dealers to ensure consistent brand representation and impactful communication across all channels.

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Key Responsibilities:

1. Marketing Campaigns & Brand Activities

Assist in developing and executing marketing plans, promotional campaigns, and product launches in line with brand objectives.

Coordinate marketing materials, digital content, and communication tools to ensure alignment with brand guidelines.

Monitor market trends, competitors, and customer insights to support strategy refinement.

2. Event & Activation Management

Plan, organize, and execute brand events, roadshows, and retail activations to engage target audiences.

Coordinate with internal teams, dealers, and vendors to ensure successful event delivery.

Prepare event budgets, timelines, and post-event reports to evaluate effectiveness and ROI.

3. Media & KOL Engagement

Build and maintain strong relationships with media partners, journalists, and KOLs within the motorcycle and lifestyle industry.

Coordinate media invitations, press releases, and post-coverage for brand launches and campaigns.

Identify and collaborate with relevant KOLs/influencers to strengthen brand exposure and online engagement.

Track performance metrics (reach, engagement, ROI) for all media and influencer activities.

4. Digital & Content Support

Support digital marketing initiatives, including social media campaigns, online promotions, and content creation.

Manage content scheduling, monitor engagement performance, and recommend improvements.

Collaborate with creative teams to produce visually appealing and brand-consistent content.

5. Dealer Marketing Support

Support dealers with marketing materials, local activation campaigns, and brand merchandise.

Ensure all dealer-level marketing complies with corporate branding standards.

Coordinate marketing claims, reimbursements, and performance reports from dealers.

6. Reporting & Administration

Prepare and maintain monthly marketing activity reports and KPI tracking.

Manage documentation such as PRF, quotations, invoicing, and purchase requests related to marketing projects.

Maintain an updated database of media, KOL, and event contacts.