Marketing Executive

We are looking for an experienced, dynamic and result-oriented Marketing Executive for our Kanpur location, who can generate new business opportunities and develop strong relationships with Architects, Builders, Contractors, Industrial Clients and other key stakeholders.

Candidate Preference

• Candidates based in Kanpur will be preferred.
• 3-5 years of relevant work experience is required.
• Candidates with experience in PEB / Construction / Structural Steel / Industrial Building will be highly preferred.
• Good knowledge of the Kanpur industrial and construction market will be an added advantage.
• Candidate should be comfortable with field marketing, client meetings and regular travel.

Key Responsibilities

1. Architect & Consultant Meetings

• Regularly meet Architects, Structural Consultants, Civil Consultants and Project Consultants.
• Introduce and promote the company's PEB and construction solutions.
• Develop professional relationships and generate project leads.
• Identify upcoming commercial, industrial and infrastructure projects.

2. Industrial Client Development

• Visit industrial areas, factories and manufacturing units to identify potential PEB requirements.
• Approach existing and upcoming industries for PEB Buildings, Industrial Sheds, Warehouses and Factory Buildings.
• Identify key decision-makers and understand project requirements.
• Generate enquiries and convert them into business opportunities.

3. Builder & Contractor Networking

• Conduct regular meetings with Builders, Contractors and Developers.
• Generate business leads through professional networking.
• Identify upcoming construction projects and potential PEB requirements.
• Maintain long-term professional relationships.

4. Lead Generation & Business Development

• Generate new leads through field visits, cold calling, references, networking and market research.
• Maintain a database of potential clients and upcoming projects.
• Regularly follow up with prospects and convert enquiries into orders.
• Achieve monthly and quarterly business development targets.

5. Market & Project Tracking

• Collect information about upcoming industrial, warehouse, factory and commercial projects.
• Monitor construction activities and identify potential PEB requirements.
• Track competitor activities, market trends and customer requirements.
• Provide regular market and project updates to management.

6. Client Follow-up & Coordination

• Follow up with prospective clients from enquiry generation to order finalization.
• Coordinate with the Design, Estimation, Technical and Management Teams.
• Arrange site visits and technical discussions whenever required.
• Maintain regular communication with clients.

7. Reporting

• Maintain and submit regular reports covering:
• Daily client meetings
• Architect/Consultant meetings
• Industrial visits
• Builder/Contractor meetings
• New leads generated
• Follow-up status
• Project enquiries
• Order/conversion status

Required Skills & Qualifications

• 3-5 years of experience in Marketing, Sales or Business Development.
• Relevant experience in PEB / Construction / Industrial Shed / Structural Steel will be highly preferred.
• Excellent communication and negotiation skills.
• Strong client-handling and relationship-management abilities.
• Good knowledge of the local construction and industrial market.
• Ability to independently generate leads through field marketing.
• Target-oriented and self-motivated approach.
• Good presentation and convincing skills.
• Basic knowledge of MS Excel, MS Word, Email and WhatsApp Business.
• Willingness to travel for client meetings and project/site visits.

Key Performance Indicators (KPI)

• Number of new qualified leads generated.
• Number of Architect/Consultant meetings.
• Number of industrial client visits.
• Number of Builder/Contractor meetings.
• Enquiries generated.
• Follow-up and conversion rate.
• New projects/orders generated.
• Achievement of monthly business development targets.