Marketing Executive

About the role

We are looking for a Marketing Executive (Content & Digital) of the content role involves building and managing monthly and quarterly content and campaign calendars, planning campaigns around product launches, promotions, seasonal moments, and business priorities. You will co-develop campaign themes, content angles, and communication approaches for different audiences, and take end-to-end ownership of campaign execution including briefing, coordinating, timeline management, and delivery. With the opportunity to look at new products entering the market and also attending pet events :)

This is not a role just about scheduling content and following trends. You should be interested in understanding how content can capture attention and translate ideas into marketing initiative or campaigns.

Key responsibilities

• Build and manage the monthly and quarterly content and campaign calendar
• Plan campaigns around product launches, promotions, seasonal moments, and business priorities
• Develop campaign themes, content angles, and communication approaches for different audiences
• Take end-to-end ownership of campaign execution — briefing, coordinating, timeline management, and delivery
• Monitor performance across Reels, short-form video, social posts, EDMs, and paid campaigns
• Track reach, engagement, watch time, clicks, and conversions
• Identify underperforming content, diagnose why, and recommend specific fixes
• Develop hooks, creative concepts, and content direction for Reels, videos, and social posts
• Write clear creative briefs for content creators and designers
• Review content before publishing to ensure it meets campaign objectives and brand direction

What we're looking for

• Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Business or a related field would be beneficial

• Preferably 2–3 years of relevant marketing experience, particularly in digital marketing, social media or content marketing.

• Strong understanding of Instagram Reels, TikTok, short-form video and current social media trends.

• Experience planning and managing marketing and content calendars.

• Able to provide creative direction to content creators, rather than only coordinating schedules.

• Comfortable analysing marketing performance and turning data into actionable recommendations.

• Able to identify why content or campaigns may not be performing and propose practical solutions.

• Strong project management, planning and coordination skills.

• Good written and verbal communication skills.

• Able to manage multiple campaigns, stakeholders and deadlines simultaneously.