Marketing Executive

Role & responsibilities

Fabricator Engagement & FAB Meets

Identify and develop relationships with key fabricators in the assigned territory.

Plan and organize regular FAB Meets / Fabricator Meets.

Coordinate invitations, venue arrangements, product presentations, branding materials, refreshments, gifts and other event requirements.

Build strong engagement with fabricators and create awareness about the company's products and brand.

Maintain a database of fabricators and regularly track their engagement and business potential.

Collect feedback from fabricators regarding products, competitors, pricing and market requirements.

2. Dealer & Channel Partner Meets

Plan and execute Dealer Meets, Distributor Meets and Channel Partner Meets.

Coordinate with the sales team to identify key dealers and distributors for events.

Ensure proper event execution and maximum participation.

Support dealers with promotional and branding requirements.

Develop long-term relationships with dealers and channel partners.

3. Branding Activities

Execute on-ground branding activities across the assigned market.

Manage branding at dealer shops, fabricator locations, project sites and other relevant locations.

Coordinate shop branding, signboards, wall paintings, flex boards, banners, display materials and promotional materials.

Ensure company branding is properly displayed and maintained as per brand guidelines.

Identify new locations and opportunities for increasing brand visibility.

4. Marketing Events & Promotional Activities

Plan and execute local marketing campaigns and customer engagement activities.

Organize product launches, exhibitions, trade events, roadshows and promotional programs.

Coordinate with vendors, agencies and internal teams for successful execution of events.

Manage promotional merchandise, gifts, brochures, product samples and other marketing materials.

Explore innovative activities to improve brand awareness and customer engagement.

5. Market & Competitor Activities

Conduct regular market visits to understand competitor branding and promotional activities.

Monitor competitor events, dealer meets, fabricator meets, schemes and market campaigns.

Collect market feedback and share insights with the management.

Identify new opportunities for improving brand visibility and customer engagement.

6. Coordination & Reporting

Work closely with the Sales, Dealer and Distributor teams to plan marketing activities.

Prepare monthly marketing activity calendars and execution plans.

Maintain records of all events, participants, expenses and branding activities.

Submit daily/weekly/monthly activity reports with photographs and results.

Track the effectiveness and ROI of major marketing activities.

Ensure all marketing activities are completed within the approved budget.

Preferred candidate profile

Graduate in Sales &Marketing, Business Administration, Commerce or a related field.

13 years of experience in marketing, branding, events or building-material/steel industry preferred.