Marketing Executive

About the role

Marketing Executive/Senior Executive (Retail) role focused on retail marketing activities, campaign management, and stakeholder communication across retail locations.

Key responsibilities

• Act as the primary point of contact for retail marketing activities, communicating progress, campaign updates, and requirements to relevant stakeholders and internal managers.
• Monitor and audit retail marketing content regularly to ensure all physical touchpoints are up to date across all retail locations.
• Manage the day-to-day administrative tasks associated with retail marketing programs, initiatives, and events.
• Support the planning and execution of effective retail marketing campaigns and promotional activities to drive foot traffic and sales.
• Assist in organizing and executing internal and external marketing events, roadshows, and exhibitions.
• Work closely with in-house and external designers to develop and produce impactful marketing materials and POSM.
• Collaborate and contribute creative ideas to the content marketing team to maximize overall brand awareness.
• Monitor, track, and report on campaign performance and results against key metrics.
• Oversee and monitor marketing premium items and merchandise inventory, including tracking stock levels at individual branches.
• Liaise with and manage external suppliers, vendors, and partners to ensure timely delivery of marketing materials and services.

About you

• Diploma or Bachelor's Degree in Marketing, Business Administration, or a related field.
• A minimum of 3–5 years of relevant experience in a retail marketing or event management role.
• Demonstrated experience in retail marketing, specifically encompassing campaign planning, execution, and local store marketing.
• Proven track record in successfully organizing and managing public events, roadshows, and exhibitions.
• Ability to work independently with minimal supervision while collaborating effectively within a cross-functional marketing team.
• Strong organizational skills, multitasking abilities, and keen attention to detail.
• Able to work on weekends when required to support marketing events, roadshows, and promotional activities.