Marketing Executive

The role of the Marketing Executive will support the Marketing Manager to plan, conceptualize and execute the development of both online and offline marketing initiatives for BMW, MINI & Motorrad brand.

• Plan and execute marketing campaigns to drive lead generation and business growth.
• Strategise and optimise digital marketing across social media, website, SEM and CRM to strengthen brand presence and drive conversions.
• Develop engaging internal and external marketing communications and content.
• Lead and supervise event setup and execution to ensure smooth delivery and brand consistency.
• Conceptualise and execute ATL and BTL campaigns to increase brand awareness and customer engagement.
• Ensure consistent brand messaging across all marketing channels.
• Analyse marketing data and translate insights into actionable strategies.
• Coordinate with Sales, Aftersales, Operations and suppliers to ensure timely execution of marketing initiatives.
• Provide timely updates and information to management to support effective decision-making.
• Perform ad-hoc marketing tasks and projects as assigned by the Manager.