Marketing Executive

Marketing Executive

Industry: iGaming – Online Sports Betting & Casino
Employment Type: Full-Time
Salary: R20,000 per month
Location: South Africa

About the Role

We are looking for a creative, organised and commercially minded Marketing Executive to join our team in the fast-paced iGaming industry.

This is a hands-on marketing role for someone who enjoys turning ideas into campaigns, understands what motivates customers, and is comfortable working with data to measure results.

You will play an important role in planning and executing marketing campaigns across our online casino and sports betting products, with a particular focus on customer engagement, retention, promotions and the South African market.

The successful candidate will work closely with internal teams, creative partners, media agencies and other stakeholders to ensure campaigns are delivered accurately on time and with measurable results.

What You'll Be Doing

Campaigns & Promotions

• Plan, coordinate and execute customer marketing campaigns across multiple channels.
• Develop promotions that encourage customer engagement, retention and increased activity.
• Coordinate campaigns across email, SMS, push notifications and other direct marketing channels.
• Develop locally relevant promotions that appeal to the South African market.
• Coordinate the promotion of new and existing casino games and sports betting offerings.
• Plan and execute player competitions, tournaments, leaderboards and other promotional initiatives.
• Coordinate promotional activities and competitions with retail stores and track their performance.
• Ensure campaign communications are accurate, on-brand and delivered according to agreed timelines.

Customer Marketing & Insights

• Use customer data and segmentation to support more relevant and targeted campaigns.
• Monitor customer behaviour, preferences and campaign engagement.
• Track campaign performance and prepare reports highlighting key results and insights.
• Identify opportunities to improve campaign performance, customer engagement and retention.
• Test different promotional approaches, messaging and campaign ideas based on performance data.
• Conduct ongoing research into customer preferences, competitor activity and industry trends.

Content & Creative Coordination

• Work closely with copywriters, designers and other creative resources to develop campaign materials.
• Prepare clear campaign briefs and ensure creative assets are delivered on time.
• Review marketing materials for accuracy, consistency and alignment with campaign objectives.
• Coordinate multiple campaigns and deadlines simultaneously.

Digital Marketing Support

Exposure to the following will be advantageous:

• Google Ads
• Meta/Facebook Ads Manager
• Digital advertising platforms
• SEO, SEM and PPC
• Email marketing and CRM platforms
• iGaming marketing platforms such as iBex, TBP or similar systems

*You do not need to be an expert in every platform, but you should have a good understanding of digital marketing and be comfortable learning new tools and systems.

Partners & Stakeholders

• Maintain professional relationships with media partners, agencies and other external marketing suppliers.
• Support affiliate marketing and maintain communication with affiliate partners when required.
• Work collaboratively with internal teams to ensure campaigns are delivered effectively.
• Follow up on campaign actions and ensure deadlines are met.

What We're Looking For

We are looking for someone who is hands-on, commercially aware and comfortable working in a fast-moving environment.

You should be someone who:

• Takes ownership of tasks and follows projects through to completion.
• Is highly organised and able to manage multiple campaigns and deadlines.
• Has a creative mindset and enjoys developing new promotional ideas.
• Is comfortable working with numbers, reports and campaign performance data.
• Pays close attention to detail, particularly when dealing with customer-facing communications.
• Can communicate clearly and professionally with internal teams and external partners.
• Is proactive and doesn't need to be chased to get things done.
• Can adapt quickly when priorities change.
• Understands the importance of confidentiality when working with customer and business information.
• Has a genuine interest in digital marketing, customer engagement and the iGaming industry.

Minimum Requirements

• Matric / Grade 12.
• 2–4 years' experience in a marketing, campaign coordination or digital marketing role.
• Experience coordinating and executing marketing campaigns.
• Experience working with multiple marketing channels.
• Good working knowledge of Microsoft Office, particularly Excel.
• Experience monitoring campaign performance and preparing basic reports.
• Strong written and verbal communication skills.
• Strong organisational and time-management skills.
• A good understanding of digital marketing principles.

Advantageous

• Diploma or Bachelor’s degree in Marketing, Business, Communications or a related field.
• Previous experience in iGaming, online betting, casino, gaming, entertainment or another digital consumer-facing industry.
• Experience with CRM, email marketing or customer engagement platforms.
• Experience with Google Ads or Meta Ads Manager.
• Knowledge of SEO, SEM and PPC.
• Experience working with affiliates, media agencies or marketing partners.
• Experience running competitions, promotions or customer events.

Why Join Us?

This is an opportunity to join a growing iGaming business where you will have real hands-on exposure to customer marketing, promotions, digital campaigns and commercial performance.

You will have the opportunity to contribute ideas, see campaigns move from concept to execution, and develop your marketing career within the exciting and highly competitive South African iGaming market.

Important

As this role operates within the regulated iGaming environment, the successful candidate must understand the importance of responsible gambling, regulatory compliance, accurate customer communication and responsible use of customer data.

How to Apply

If you are a motivated marketing professional who enjoys working with campaigns, promotions, customers and data, we would like to hear from you.

Please submit your CV for consideration.

Please note:
Only shortlisted candidates will be contacted. If you have not heard from us within 7 days of submitting your application, please consider your application unsuccessful.

Pay: R20 000,00 per month

Application Question(s):

• Are you just randomly applying to all available jobs without reading the requirements?

Experience:

• Marketing: 2 years (Preferred)
• online Casino/iGaming: 3 years (Preferred)

Work Location: In person