Marketing, Executive

DESCRIPTION OF ROLE

The Marketing, Executive is responsible for supporting the planning and execution of marketing initiative to drive brand awareness, customer engagement, and business growth. The role focuses on strengthening brand presence, enhancing customer engagement and evaluate campaign performance. This role will work closely with both internal and external stakeholders to ensure brand consistency, relevancy and effective delivery of marketing strategies.

KEY RESPONSIBILITIES

Marketing

• Support the wider Marketing Team in executing strategic and tactical campaigns, working with internal & external stakeholders to ensure their success.
• Work closely with creative, social media, media, events and Public Relations agencies to design and implement campaigns. While being proficient to assist in creative ideation and copywriting where applicable.
• Review and report result of campaigns, advertising, digital assets, sales performance, and customer feedback to relevant stakeholders.
• Keep current with trends in marketing strategies and retail/food innovations to identify insights and learnings for future planning.
• Assist and organize trade fairs, promotions, events, and roadshows.
• Manage community engagement events and programs.
• Support marketing administration work.
• Any other adhoc tasks as assigned.

Digital Marketing

• Support and execute digital marketing plan and campaigns to support business objectives and strategy. This includes but not limited to SEM, paid advertising such as programmatic ads, YouTube, social media and content publishers, email marketing, influencers/KOLs and online Public Relations
• Work with social media agency to manage content calendar and community management, ensuring brand consistency and relevancy.
• Manage digital owned assets (e.g. Web, EDM, SMS, WhatsApp Business) timely and accurately to drive consumer engagement and purchase.

Strategic Business Partnerships

• Work with Marketing, Assistant Manager to collaborate with strategic partners on tactical marketing initiatives/campaigns according to budget and plan.
• Liaise with internal stakeholders (e.g. Commercial, Operations, IT) to ensure execution excellence and timely communication.

JOB REQUIREMENTS

• Diploma or Degree in Marketing
• Minimum 2 years of experience in marketing, preferably within FMCG or retail industry.
• Experience in managing digital projects or campaigns.
• Proficiency in Microsoft Office (Excel, PowerPoint); knowledge of design tools (e.g. Canva or Adobe Creative Suite) is an advantage.
• Strong in analytical skills, self-motivated with excellent communication and interpersonal skills.
• Highly organised, detail-oriented and able to manage multiple priorities in a fast-paced environment.
• Excellent problem-solving skills, with the ability to work independently.