Marketing Executive 数字营销执行员

Job Type

Full-time | On-site / Hybrid (subject to discussion)

Working Hours

Monday – Friday, 10:00 AM – 7:00 PM

May be required to support campaign shoots, outlet events, launches, or urgent content needs.

Key Responsibilities

1. 统筹社交媒体内容方向，覆盖 Facebook、Instagram、TikTok、小红书及官网。优化每月内容规划，保持品牌调性，持续输出高互动内容。
2. 负责短视频（Reels / TikTok）的完整制作流程，包括创意构思、拍摄及剪辑（使用 CapCut 和 Canva）。敏锐捕捉热门趋势，并转化为品牌增长机会。
3. 策划、执行并优化 Facebook 与 Instagram 广告，紧盯 ROAS、CPC 及转化率。管理每日预算，执行 A/B 测试，精准调整受众策略以提升投资回报率。
4. 监督官网内容更新，主导关键字研究与站内 SEO 优化，通过 Google Analytics 追踪成效。同时管理 Google Ads 广告（如适用）。
5. 管理 Shopee 及官网的商品上架、定价策略与促销 Banner。确保购物流程顺畅，并与营运团队协作完成订单履约。
6. 主导各类营销活动、门店促销、新店开业及节庆项目。统筹所有宣传素材（文案、视觉、视频），推动潜客开发与预约转化。
7. 撰写并打磨具吸引力的中英双语营销文案（标题、Hook、贴文等），用内容抓住眼球、传递价值并促成行动。
8. 密切关注美容、医美及健康行业趋势，分析竞品动向与热门话题，发掘新内容切入点，确保品牌持续保持市场敏锐度。
9. 与门店、设计师、KOL 及内部部门紧密协作。配合现场拍摄，并确保营销策略与销售、客服及营运目标保持一致。
10. 追踪内容触达、互动、浏览、收藏及咨询数据，结合广告与网站表现，定期输出周/月报告，提供明确的优化方向与策略建议。
11. 完成直属主管安排的其他市场、品牌或销售相关工作。

Job Requirements

• Diploma or Degree in Marketing, Mass Communication, Media, Business, or a related field.

• 3–5 years of hands‑on digital marketing experience with a track record of delivering results.

• Proven experience managing Meta Ads (Facebook & Instagram) – from budgeting and targeting to performance optimisation.

• Solid understanding of SEO/SEM – keyword research, on‑page optimisation, and Google Ads basics.

• Familiar with E‑commerce platforms (Shopee / website backend) – product listings, pricing, and inventory updates.

• Proficient in Canva and CapCut (Jianying) for design and video editing.

• Creative, self‑driven, and able to generate data‑informed content strategies independently.

• Excellent at multitasking, meeting deadlines, and thriving in a fast‑paced environment.

• Genuine passion for the beauty, aesthetic, wellness, or lifestyle industry.

Preferred Skills (Added Advantages)

• Experience with WordPress, Shopify, or similar CMS.
• Familiarity with Google Analytics (GA4) and data interpretation.
• Basic knowledge of Adobe Photoshop, Illustrator, or Premiere Pro.
• Previous work with KOLs, influencers, or social media campaigns.
• Photography and videography fundamentals.
• Comfortable appearing on camera (not a must).
• Background in lead generation or appointment‑driven campaigns.

What We Offer

• A performance‑driven, fast‑growing environment with real strategic ownership.
• Full exposure to end‑to‑end content strategy, campaign leadership, and digital execution.
• Mentorship from experienced marketing leaders to sharpen your commercial thinking.
• A chance to build a strong, results‑focused portfolio.
• Clear career progression to Assistant Marketing Manager / Performance Marketing Lead.
• An energetic and supportive team culture.
• Staff treatment and product privileges.
• Long‑term growth opportunities within an expanding beauty and aesthetic group.