Marketing Executive

Key Responsibilities

1. Strategic Marketing Communication & Campaign Planning

• Develop and execute integrated marketing communication (IMC) strategies across online and offline channels for fine diamond jewelry within allocated budgets.
• Collaborate closely with Product and Retail Management teams to align marketing initiatives with brand guidelines and drive sales growth across retail stores.
• Formulate quarterly and annual content/social media strategies with defined Key Performance Indicators (KPIs).

2. Visual Storytelling, Video Editing & On-Camera Presence

• Video Editing & Post-Production: Shoot and edit captivating, high-end short-form videos (TikTok, IG Reels, Facebook) with precise color grading, luxury motion typography, and sound design.
• On-Camera Talent & Brand Ambassador: Represent the brand on-camera as a host/presenter for product reveals, behind-the-scenes tours, live sessions, and promotional campaigns in fluent English and Thai.
• Art Direction & Copywriting: Craft compelling captions, video scripts, and visual direction (Art Direction) that evoke emotion and reflect the brand's luxury identity.

3. Digital Marketing, Social Operations & Community Management

• Manage content publishing calendars across all platforms (Facebook, IG, TikTok, LINE OA).
• Oversee brand voice during community interactions to build high-net-worth customer loyalty and expand the follower base through interactive digital activities.
• Execute content funnel strategies to transition online traffic into in-store visits and sales (O2O Strategy).

4. In-Store Activation, Events & Cross-Functional Execution

• Conceptualize and manage offline brand activations, including product launch events, pop-up stores, and exclusive VIP campaigns.
• Sourcing and developing luxury premium giveaways that elevate customer experiences and reinforce brand prestige.

5. Performance Analysis & Insight-Driven Optimization

• Analyze performance metrics across platforms (Meta Insights, TikTok Analytics, Google Analytics, LINE OA).
• Utilize Social Listening tools to monitor brand sentiment, consumer trends, and competitor movements.
• Prepare monthly analytics reports with actionable insights to optimize ROI across all marketing funnels.

Qualifications & Skills Required

• Language Proficiency: Fluent in English and Thai (written and spoken) with excellent presentation and interpersonal communication skills.
• On-Camera Confidence: Comfortable, eloquent, and engaging when presenting on-camera.
• Technical Editing Mastery: Proficient in CapCut (PC/Mobile), Adobe Premiere Pro, or DaVinci Resolve with an advanced understanding of color grading (highlighting diamond brilliance), pacing, and audio design.
• Strategic Marketing Expertise: Solid experience in end-to-end digital marketing, campaign planning, and content funnel optimization.
• High Aesthetic Taste: Exceptional artistic sense in visual composition, typography, and luxury positioning.
• AI & Tool Proficiency: Practical experience leveraging AI tools (e.g., Gemini, Canva) to optimize content workflow and marketing efficiency.