Marketing Executive

About Rendy

Rendy is Thailand's rental marketplace, connecting renters with rental businesses across categories such as fashion, cameras, electronics, sports, events, and more.

We are an early-stage startup building a new way for people to access the things they need without having to own them. We are now growing our merchant network and consumer awareness, and we're looking for a hands-on Marketing Executive to help us turn our marketing strategy into execution.

The Role

You will work closely with the founder, who will lead Rendy's overall marketing strategy, positioning, messaging, and direction.

Your role is to turn that strategy into execution from content planning and social media to campaigns, KOL collaborations, lead generation, and performance tracking.

This is a hands-on role for someone who enjoys working in a startup environment where things move quickly and you can see your work directly impact the business.

Key Responsibilities

1. Marketing Execution

• Translate marketing strategy and business priorities into actionable marketing plans.
• Develop monthly and weekly marketing calendars and campaigns.
• Coordinate and execute marketing activities across social media and other relevant channels.
• Work closely with the founder to turn ideas into campaigns and content.

2. Content & Social Media

• Plan and manage content across Instagram, TikTok, Facebook, and LinkedIn.
• Develop content ideas based on Rendy's target audiences, brand direction, and current trends.
• Create content briefs, captions, scripts, carousels, infographics, and other social media assets.
• Coordinate with the team to collect raw footage and oversee video editing/content production.
• Schedule and publish content consistently.
• Maintain Rendy's brand voice and visual consistency across channels.

3. Merchant Acquisition Marketing

• Support campaigns designed to attract rental businesses and merchants to join Rendy.
• Develop content and campaigns communicating Rendy's merchant benefits, such as additional sales channels and early-stage incentives.
• Work with the Business Development team to turn marketing leads into potential merchant opportunities.
• Develop and test different messages, offers, and acquisition approaches.

4. KOL & Partnership Marketing

• Research and identify relevant KOLs, creators, communities, and potential brand partners.
• Coordinate KOL seeding and collaboration campaigns.
• Manage communication, deliverables, timelines, and campaign assets.
• Track campaign results and identify opportunities for future collaborations.

5. Paid Marketing

• Assist with planning and executing paid campaigns across Meta, TikTok, and other relevant platforms.
• Work with external freelancers/agencies when specialist support is required.
• Monitor campaign performance and recommend adjustments based on results.
• Manage marketing budgets and track spending.

6. Analytics & Optimization

• Track key marketing metrics such as reach, engagement, leads, content performance, and conversion.
• Prepare simple weekly/monthly marketing reports.
• Identify what content, campaigns, and channels are working and what needs improvement.
• Continuously test new ideas and improve marketing activities based on data.

What We're Looking For

• 1–3 years of experience in digital marketing, content marketing, social media, growth marketing, or a related field.
• Strong understanding of social media, especially TikTok, Instagram, Facebook, and LinkedIn.
• Strong content planning and execution skills.
• Comfortable creating content briefs and working with designers/video editors.
• Basic understanding of Meta Ads and TikTok Ads.
• Interest or experience in KOL/influencer marketing is a plus.
• Strong analytical and organizational skills.
• Proactive, creative, and comfortable taking ownership.
• Able to work independently and move quickly in an early-stage startup.
• Strong communication skills in Thai and English.

You Will Be a Good Fit If You

• Can take a rough idea and turn it into a clear campaign or content plan.
• Enjoy both creative work and looking at numbers.
• Understand that startup marketing requires testing, learning, and doing things differently.
• Are comfortable working closely with a founder and receiving fast feedback.
• Want to build something from an early stage rather than simply manage an established brand.