Marketing Executive

MBA or Equivalent in marketing.
Minimum percentage of marks- 55%
Minimum 5 Years’ experience in Marketing.
Out of 5 years, minimum 3 years’ experience in
marketing of Executive Education /
Management Institutes, Universities, Training
Organizations, or EdTech Organizations.
Preference will be given to those having
experience in branding, international
partnerships, programme portfolio generation,
and revenue generation.
MBA or equivalent in marketing.
Minimum percentage of marks- 55%
OTHER PREFERED
QUALIFICATIONS
(AS ON 31.08.2026)
Certification in Digital marketing, CRM, Marketing Analytics or Social Media Marketing.
POST BASIC
QUALIFICATION
WORK EXPERIENCE
(As on 31.08.2026)
Minimum 5 Years’ experience in Marketing.
Out of 5 years, minimum 3 years’ experience in Executive Education / Management Institutes, Universities, Training
Organizations, or EdTech Organizations.
Preference will be given to those having experience in branding, international partnerships, programme portfolio
generation, and revenue generation.
SPECIFIC SKILLS (If any) Handling CRM platforms / Email campaign management / LinkedIn marketing / AI enabled tools handling.

1. Marketing: The ME will primarily drive marketing activity of various training programmes / conclaves /
   workshop, etc. conducted at SBIL, both in physical and online mode for external organizations in BFSI sector.
2. Corporate Relations: ME will liaise with commercial Banks (public and private), cooperative Banks,
   Regional Rural Banks, other FIs / corporate organizations within and outside India for marketing of training
   programmes designed by SBIL and e-lessons / other education material prepared by SBIL.
3. Marketing Analytics: ME shall oversee and develop integrated marketing campaigns, conduct market
   research, and analyze data to identify and define target groups for SBIL products in the space of training and
   executive education.
4. Strategic Marketing: ME will devise and present ideas & strategies for marketing training programmes and
   sweating of SBIL resources and execute the approved ideas for revenue generation.
   Key Responsibility Areas
   (KRA) of the post:
   Remarks: Actual KRAs shall
   be assigned on joining. Roles /
   Responsibilities / Job Profile
   mentioned above are
   illustrative. Roles /
   Responsibilities / Activities /
   Key Interactions/ Jobs in
   addition to the abovementioned
   may be assigned
   by the Bank from time to time
   depending upon the
   requirement.
   Performance against the KRAs will be evaluated as on 31st March and 30th September for payment of
   variable pay, as applicable. The indicative list of KRAs is given below; however, Bank may assign additional
   KRAs based on the requirements and after discussion with the ME.
   Revenue growth.
   Lead generation and conversion.
   Programme / Event marketing [participants enrolment against targets.
   New institutional partnerships and repeat corporate engagements.
   Digital marketing.
   Event success.
   CTC (per annum): ^
   Bifurcation of CTC (variable
   & fixed pay)
   Rs. 52 lacs.
   (CTC will be bifurcated into fixed pay and variable pay in 80:20 ratio).
   Other Facilities The overall Cost to Company (CTC) includes fixed pay, variable pay and an option for accommodation.
   Accommodation:
   Marketing Executive may be allowed to use Bank’s accommodation in SBIL campus (Subject to availability).
   In such cases, notional amount applicable will be deducted from the CTC.
   Page 9 of 14
   Place of posting
   State Bank Institute of Leadership, New Town, Kolkata or anywhere in India, in case of any administrative
   requirement.