MARKETING EXECUTIVE

Role Overview

The Marketing Executive supports the execution of marketing activities for Immersify KL, working closely under the Marketing Assistant Manager. This role focuses on operational execution — coordinating agency deliverables, planning & running on-ground promotions within the gallery, supporting data-informed content planning and communication aligning with brand guide.

Key Responsibilities:

1. Marketing Campaign Execution

• Support the execution of monthly marketing campaigns within the team direction.
• Coordinate logistics for seasonal promotions, exhibitions, public holidays, school holidays, and special events.
• Monitor campaign performance and recommend improvements.
• Ensure campaigns are delivered within timelines and budget.

2. Digital Marketing

• Manage the company's social media platforms (Facebook, Instagram, TikTok, etc).
• Review agency-produced social media content against brand guidelines before publishing.
• Schedule and publish content according to the marketing calendar.
• Monitor audience engagement and respond to enquiries where required.
• Basic content creation skills (captions, short-form video/reel editing) are needed.

3. Ticket Sales & Visitor Growth

• Develop online & offline promotional strategies to increase ticket sales and execute.
• Coordinate promotional packages with schools, travel agencies, hotels, tourism operators, and corporate clients.
• Assist in generating B2B sales leads.

4. Events & Promotions

• Coordinate product launches, exhibitions, media previews, influencer visits, and promotional events.
• Liaise with suppliers, event organisers, photographers, videographers, and vendors.
• Ensure smooth execution of all marketing events.

5. Market Research

• Monitor competitor activities and create the research report.
• Conduct market research on visitor trends and customer preferences.
• Recommend new marketing opportunities & Prepare competitor benchmarking reports.

6. Reporting & Analytics

• Track campaign performance using marketing analytics.
• Prepare weekly and monthly marketing reports covering:

Social media performance

Ticket sales performance

Campaign ROI

Website traffic

Lead generation

Visitor engagement

7. Administrative Duties

• Maintain marketing databases.
• Monitor & track monthly marketing expenses.
• Coordinate printing and procurement of marketing materials.
• Monitor marketing inventory and promotional merchandise.
• Maintain proper filing of marketing documents.

Others

• The employee may also be required to perform other tasks as instructed by the Superior from time to time to ensure smooth business operations.

Job Requirement:

• At least a Diploma or Bachelor's Degree in Marketing, Mass Communication, Business Administration, Digital Marketing, Advertising, or a related field.

• Minimum 2 years of marketing experience. Experience in tourism, hospitality, entertainment, retail, attractions, museums, galleries, or events is an advantage

• Excellent communication skills (Fluent in English is must)

• Creative thinking

• Strong planning and organisational skills

• Project management

• Time management

• Problem-solving

• Team player

• Customer-oriented mindset

• Ability to work under pressure

• Flexible to work weekends and public holidays during campaigns or events.

• Occasional overtime during major exhibitions, launches, and promotional activities.

• Travel may be required for roadshows, exhibitions, and partnership activities.

• Proficiently in English, Bahasa Melayu or Mandarin

Computer Literacy:

• Microsoft Office
• Canva
• Adobe Photoshop or Illustrator (basic knowledge preferred)
• Meta Business Suite
• Google Analytics (preferred)
• Basic video editing (CapCut, Premiere Pro, Canva, or similar)
• Social media management tools