Marketing Executive

Company Overview:

Focally is a cutting-edge company specializing in the development of AR and VR smart glasses. Based in Bangalore, India, we are committed to innovation and excellence in the field of augmented and virtual reality.

We are looking for a creative, results-driven, and tech-savvy Marketing professional to develop and execute marketing strategies for Focally's products and brand.The ideal candidate will have experience in digital marketing, social media, content marketing, branding, campaign management, and product marketing, with a strong interest in emerging technologies such as AI, AR/VR, smart glasses, and consumer electronics.

Key Responsibilities:

• Develop and execute marketing strategies and campaigns to build brand awareness and drive product adoption.
• Plan and manage digital marketing campaigns across social media, search, email, and other online platforms.
• Develop and maintain Focally's social media presence, including LinkedIn, Instagram, YouTube, and other relevant platforms.
• Create and coordinate engaging content including posts, videos, blogs, product announcements, newsletters, and promotional materials.
• Work closely with the product, engineering, design, and business teams to understand products and communicate their features and benefits effectively.
• Develop product marketing strategies for AR/VR smart glasses, AI-powered products, and other consumer electronics.
• Conduct market research and competitor analysis to identify market trends, customer requirements, and growth opportunities.