Marketing Executive

Role & responsibilities

• Create high-quality content for blogs, website pages, landing pages, social media, email campaigns, and other marketing channels.
• Develop and manage a content calendar aligned with marketing and business objectives.
• Conduct keyword research and identify relevant content opportunities based on search intent.
• Implement on-page and off-page SEO strategies to improve organic rankings and website traffic.
• Optimize website content, blog posts, meta titles, meta descriptions, headings, internal links, and other SEO elements.
• Perform competitor and content gap analysis to identify opportunities for improving search visibility.
• Monitor SEO performance, keyword rankings, organic traffic, and content engagement using tools such as Google Analytics and Google Search Console.
• Refresh and optimize existing content to improve rankings, relevance, and engagement.
• Stay updated with the latest SEO, content marketing, and digital marketing trends.
• Collaborate with designers, developers, sales, and other teams to execute marketing campaigns.
• Track marketing performance and provide insights and recommendations for improvement.

Preferred candidate profile

• Professional experience in Marketing, Digital Marketing, Content Marketing, or a similar role.
• Strong experience in content creation and content writing.
• Hands-on experience with SEO and keyword research.
• Good understanding of on-page and off-page SEO practices.
• Strong written and verbal communication skills.
• Ability to create engaging, SEO-friendly, and audience-focused content.
• Experience with Google Analytics, Google Search Console, or similar SEO/analytics tools.
• Strong research, analytical, and problem-solving skills.
• Ability to manage multiple projects and meet deadlines independently.
• Bachelors degree in Marketing, Communications, Journalism, Business, or a related field is preferred.