Marketing Executive

Job Summary

In this highly rewarding role, we are looking for a proactive and results-driven Marketing Executive to support customer acquisition, affiliate coordination, and multi-channel content execution. This role requires a strong focus on performance marketing, partner management, and content delivery, along with the ability to manage day-to-day operations effectively and drive in-year marketing improvements.

Key Responsibilities

Customer Acquisition & Performance Marketing

• Support the execution of marketing initiatives aimed at improving conversion rates, new visitor traffic, and customer acquisition performance.
• Assist in monitoring and analyzing key metrics such as first-time deposit (FTD), revenue generation, and customer retention.
• Collaborate with internal teams to align marketing activities with monthly and quarterly forecasts.

Affiliate Marketing & Account Coordination

• Support the acquisition and onboarding of new affiliate partners, ensuring smooth communication and timely approval processes.
• Help manage relationships with current affiliates, providing ongoing support to maintain engagement and performance.
• Contribute to cost optimization efforts, including improving performance metrics such as CPD and CPA.

Channel Development & Management

• Assist in the management and expansion of marketing channels, identifying opportunities for new audience segments.
• Execute and maintain regular content output across social platforms, including Facebook, TikTok, Zalo, and Telegram.
• Help maintain and update Info Pages across key verticals (e.g., Sports, Aviator, Fishing), ensuring timely and accurate information.

Operational Improvement & Efficiency

• Participate in planning and executing marketing initiatives that support cost optimization and operational effectiveness.
• Contribute to the creation of content calendars and workflow processes to ensure timely content distribution across multiple platforms.
• Provide input for campaign planning and support testing or rollout of new marketing tools and strategies.

Qualifications & Preferred Skills

• Bachelor's degree in marketing or related field
• 1 - 4 years of relevant experience
• Understands and addresses the needs of target audiences to improve acquisition and retention
• Builds and maintains strong relationships with affiliates and stakeholders
• Supports affiliate accounts with attention to performance metrics and partner satisfaction
• Proactively identifies opportunities for channel growth and campaign improvements
• Uses data and insight to inform actions and support marketing effectiveness
• Essential to possess several technical skills (i.e. Customer Segmentation, Email Marketing, Paid Advertising, Content & Community Marketing, Search Engine Marketing)