Marketing Executive

Job Responsibilities

Marketing Executive

Job Responsibilities

1. Business & Brand Management

• Plan and execute brand marketing activities in line with the company’s overall marketing strategy and brand direction.
• Monitor brand performance and identify opportunities to improve brand awareness and market presence.
• Work closely with internal teams to ensure marketing activities are implemented effectively.

2. Marketing Strategy & Planning

• Assist in developing annual sales targets, marketing plans, and marketing budgets.
• Plan and execute ATL (Above-the-Line) advertising activities to strengthen consumer communication and brand awareness.
• Plan and execute BTL (Below-the-Line) promotional activities, including sales promotions, product trials, and PR activities to drive sales.
• Conduct market, consumer, competitor, and sales analysis to identify key issues and business opportunities.
• Develop short-, medium-, and long-term marketing strategies to support business growth.

3. Product & Business Development

• Support new product development and product diversification initiatives.
• Identify opportunities to improve existing products based on market trends and consumer needs.
• Support product launches and marketing initiatives to increase product awareness and market penetration.
• Monitor product performance and profitability to achieve the company’s business objectives.

4. Marketing Performance

• Monitor and evaluate the effectiveness of marketing campaigns and promotional activities.
• Track marketing expenses and ensure activities are carried out within the approved budget.
• Prepare marketing reports, analysis, and presentations for management review.

Qualifications & Requirements

• Candidate must possess at least a Bachelor’s Degree, Postgraduate Diploma, or Professional Degree, preferably in Marketing, Business, or a related field.
• Minimum 2 years of relevant working experience in marketing.
• Candidates with FMCG, Trade Marketing, or Product Marketing experience will have an added advantage.
• Strong analytical, presentation, communication, and problem-solving skills.
• Proficient in Microsoft Office, especially Excel and PowerPoint. Knowledge of SQL Financial Accounting is an advantage.
• Good command of English and Bahasa Malaysia, both written and spoken.
• Proactive, detail-oriented, and able to work independently and as part of a team.
• Strong strategic thinking, negotiation, and interpersonal skills.
• Able to work effectively in a fast-paced environment.
• Willing to work in Shah Alam, Seksyen 22.