Marketing Executive

Key Responsibilities

1. Marketing

● Assist in developing and executing monthly marketing campaigns according to the marketing calendar.

● Brainstorm and propose creative ideas for K-pop campaigns, giveaways, promotions and fan engagement activities.

● Assist in preparing campaign proposals, budgets, timelines and marketing materials.

● Support Meta, TikTok and other digital advertising campaigns, including creative testing, targeting and performance monitoring.

● Monitor K-pop trends, artists and fan communities to identify new marketing opportunities.

● Create marketing materials using Canva and other design tools when required.

2. Social Media

● Plan and create content for Instagram and TikTok, including Visuals, Videos and Stories.

● Maintain a consistent posting schedule and content calendar.

● Create platform-appropriate content, adapting creative styles for Instagram and TikTok.

● Monitor trending K-pop topics and social media trends to develop relevant content.

● Engage with followers and K-pop fan communities across social media.

● Assist in growing social media presence and fan community.

3. App CMS

● Upload and maintain K-pop news, artist information, events, and other app content.

● Ensure all app content is accurate, and timely.

● Monitor app content and identify opportunities to improve user engagement.

4. Event Support

● Support the planning and execution of K-pop, entertainment and promotional events in Singapore when required.

● Assist with event preparation including booth setup, marketing materials, and promotional activities.

● Support on-site activities such as participants engagement, app downloads, and registrations.

Requirements

● Diploma/Degree in Marketing, Digital Marketing, Communications, Media or related fields.

● 1–3 years of marketing/social media experience preferred.

● Hands-on experience managing social media accounts, including content planning, creation, scheduling and posting.

● Comfortable creating content for Instagram and TikTok.

● Familiar with Canva, Capcut or similar tools.

● Basic understanding of social media metrics and digital marketing performance.

● Creative, proactive and willing to take ownership of tasks.

● Able to work independently as well as in a team.

● Willing to support physical events, including weekends events when required (Off in lieu will be provided.)

Plus Points

● You love K-pop!

● Experience in managing CMS platforms and mobile app content.

● Experience in event marketing.

Pay: $2,350.00 - $3,500.00 per month

Work Location: Hybrid remote in Singapore 138589