Marketing Executive

Key Responsibilities

Develop, execute and optimise digital marketing campaigns to increase brand awareness, leads and sales.

Create engaging content for social media, website, email marketing and promotional materials.

Manage company social media platforms, content calendar, posting schedule and community engagement.

Coordinate photoshoots, videos and marketing materials with internal and external partners.

Support SEO, SEM and paid advertising campaigns to improve traffic, conversions and ROI.

Build and maintain a consistent brand image across all marketing channels.

Track campaign performance, analyse data and prepare regular marketing reports with actionable insights.

Manage CRM, sales tracker and customer database accurately.

Identify and manage partnerships with influencers, affiliates, media and strategic business partners.

Coordinate marketing events, product launches, promotions and customer engagement activities.

Conduct market research, competitor analysis and identify new business opportunities.

Support sales initiatives and collaborate closely with cross-functional teams to achieve business goals.

Requirements

Diploma or Degree in Marketing, Business or related discipline.

5 –10 years of marketing experience

Strong written and verbal communication skills.

Creative, proactive and detail-oriented with good organisational skills.

Familiar with social media platforms including Facebook, Instagram, TikTok, LinkedIn and Xiaohongshu (preferred).

Basic knowledge of Canva, CapCut, Adobe Creative Suite or similar design/editing tools.

Basic understanding of SEO, SEM, Google Analytics and Meta Ads is an advantage.

Able to work independently while collaborating effectively in a fast-paced environment.

Passionate about digital marketing, branding, content creation and continuous learning.

Proficiency in English; Mandarin is an advantage for liaising with Mandarin-speaking customers and managing Chinese-language content where required.

Preferred Attributes

Positive attitude with a hands-on mindset.

Strong problem-solving and time management skills.

Comfortable managing multiple projects and meeting deadlines.

Self-motivated, adaptable and eager to grow with a fast-growing company.

Results-driven with a focus on continuous improvement and delivering measurable outcomes.