Marketing Executive

Role Overview

As a Marketing Executive, your responsible for strengthening the visibility, credibility, and customer engagement of Delton Marine and Pumpquip. This role supports branding, digital marketing, exhibitions, online supplier platforms, advertising, sales enablement, and practical marketing execution for both Marine and Land-based pump markets.

The candidate should be able to understand the business direction of both companies and translate technical, product and market information into clear customer-facing messages and support sales and company growth.

Job Responsibilities:

·       Develop and maintain marketing materials such as company profiles, brochures, catalogues, product flyers, case studies, presentation decks, newsletters, corporate gifts and branding assets.

 ·       Ensure visual and verbal brand consistency across Delton Marine and Pumpquip.

·       Translate technical and business information into simple, customer-friendly marketing messages.

·       Manage and update the websites for Delton Marine and PumpQuip to ensure information is accurate, updated and professionally presented.

·       Plan and execute LinkedIn and other social media content to improve B2B visibility and customer engagement.

·       Manage Delton and PumpQuip’s online presence on ShipServ and other Marine or B2B supplier platforms, including company profile accuracy, brands represented, documents, certificates, brochures and enquiry channels.

·       Coordinate online advertising and promoted listings where relevant, including ShipServ advertising, Google Ads, Linkedln campaigns and other industry-specific platforms.

·       Monitor digital marketing, online platforms and advertising performance, then provide reports on what is working and what needs improvement.

·       Plan, coordinate and manage local and overseas exhibitions, including booth design, vendor coordination, logistics, marketing materials, giveaways, travel support and on-site arrangement.

·       Prepare exhibition briefing materials, customer messaging, booth protocols, lead capture processes and follow up plans.

·       Work closely with the Sales Team to ensure exhibitions generate qualified leads, customer conversations and business opportunities.

·       Create practical sales tools that help the team explain Delton and PumpQuip’s value clearly to customers.

·       Develop customer case studies, project references, capability presentations and product / service summaries.

·       Assist in outreach to ship owners, ship management companies, shipyards, consultants, contractors and relevant pump users.

·       Conduct market research, competitor benchmarking, customer segment analysis and vendor comparisons to support decision-making.

·       Prepare clear reports, tables, summaries, advertising reviews, and campaign updates for Management and the Sales Team.

·       Track marketing budgets, vendor quotations, campaign results, exhibition costs and project timelines accurately.

·       Use AI tools responsibly to support content, research, reporting, visuals and workflow arrangements.

Job Requirements:

·       Diploma or degree in Marketing, Communications, Business, Design or a related field.

·       Preferably 2 to 4 years of Marketing experience, ideally in B2B, Marine, Engineering, Industrial equipment, construction or technical products environments.

·       Good writing ability for social media postings, brochures, newsletters, presentations, captions and customer facing content.

·       Competent in practical marketing tools such as Canva, Adobe Creative Suite, Capcut, Microsoft Office, PowerPoint, Google Analytics, LinkedIn and AI tools.

·       Basic understanding of website management, SEO/SEM, Google Ads, digital campaign tracking, and online supplier platforms such as ShipServ.

·       Strong coordination skills for exhibitions, vendors, deadlines, budgets, reports and multiple ongoing marketing projects.

 ·       Business minded and understands that marketing must support sales, customer trust, brand visibility and company growth.

 ·       Practical, organized, and able to deliver useful output on time without overcomplicating the work.

 ·       Curious and willing to learn about pumps, marine applications, land based pump systems, customers, competitors and company’s directions.

 ·       Proactive, AI-savvy, team oriented and accountable for follow-up, accuracy, deadlines and final quality.

 ·       The Marketing Executive should understand the importance of exhibitions, Linkedln, ShipServ, website credibility, customer case studies, and technical marketing in building trust in a B2B Engineering environment.