Marketing Executive

About the role

This role involves designing and executing strategic marketing campaigns for the automotive sector, including concept ideation, media planning, go-to-market strategy, and budget planning. You will react to mid-campaign performance and optimise activities between campaigns, manage budgets to ensure media investment aligns with priorities, and use data to drive better campaigns through a test and learn approach. You will work with key stakeholders and supporting functions to deliver high-quality work across creative, media buying, and events.

Key responsibilities

• Design and execute strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning
• React to mid-campaign performance and optimise in between campaign activities
• Manage budgets to ensure each initiative is backed by media investment based on priorities
• Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach
• Work with key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, media buying, events
• Organize mall roadshows, new vehicle model launches, test-drive events, and automotive expos
• Manage physical showroom branding, display units, promotional buntings, brochure stock, and launch collateral
• Work with regional 3S/4S dealer branches to ensure brand compliance and co-fund local promotional activities
• Roll out festive promos, trade-in campaigns, financing rebate packages, or seasonal service/aftersales discounts
• Assist in positioning new vehicle models or trims against competitors and monitor rival brand promotions, specification changes, and pricing structures

About you

• Bachelor's degree, Post Graduate Diploma, or Professional Degree in a related field

• Strong understanding of vehicle specs, variants, safety ratings, and current market trends (e.g., EV adoption and financing offers)

• Own transport

• Good interpersonal skills and the ability to work effectively with all levels of the organization

• Outstanding communication skills

• Dynamic, persuasive and passionate about sales

• Willing to work in fast-paced environment

• Able to commit to work on weekends and Public Holidays