Marketing Executive

1. Brand Localization & B2C Launch Strategy

• Localize Assets: Design product positioning, and packaging concepts to resonate with Singaporean consumers and lifestyle trends.

• Consumer Education & Pull-Through: Drive demand through targeted localized digital campaigns, social media content, and influencer partnerships to ensure high stock turnover at retail points.

2. B2B Trade & Channel Marketing

• Retailer Pitching Support: Create compelling sales decks, product toolkits, and data-driven presentations to support the sales team in securing new listings with major pharmacy chains and traditional medical halls.

• Point-of-Sale Excellence: Design and distribute point-of-sale materials (POSM), window displays, and in-store sampling setups to maximize visibility on retail shelves.

3. HSA Regulatory Compliance

• Ad Permit Management: Ensure all adapted marketing collaterals, product descriptions, and claims strictly comply with Singapore’s Health Sciences Authority (HSA) regulations for Complementary Health Products.

4. Distributor Performance Tracking

• A&P Budget Management: Manage the local Advertising & Promotion (A&P) budget, tracking ROI on campaigns to report back to both internal management and the principal manufacturer.

• Competitor Intelligence: Monitor the Singapore market for competing CPM products, shifting pricing strategies, and local consumer behavior to safeguard the distributed brand's market share.

Requirements and Qualifications

• Education: Diploma or Bachelor’s degree in Marketing, Business, or Communications.

• Experience: 1–3 years of experience in brand management or trade marketing within a distributorship model, preferably handling health supplements, or over-the-counter (OTC) healthcare products in Singapore.

• Language Proficiency: Professional fluency in English and Mandarin (written and spoken) is required to translate manufacturer documentation, localize copy, and communicate effectively with traditional medical hall owners.

• Stakeholder Management: Proven ability to manage relationships smoothly across overseas principals (the manufacturer) and local retail partners.

• Technical Skills: Competency in managing point-of-sale distribution, tracking campaign analytics, and utilizing creative design tools (e.g., Canva) for localized marketing assets.