Marketing Executive

About the role

This role is responsible for overseeing the overall Marketing of the brand, from marketing planning, campaigns, promotions, brand coordination, paid media, CRM, influencer management, and partnerships, to preparing and managing events. The position works collaboratively with Content Creators and Multimedia Designers to ensure plans are executed completely and deliver real business results.

Key responsibilities

• Oversee monthly and campaign-specific Marketing Plans to align with business objectives
• Create Marketing Calendar and prioritise work across different periods
• Ensure brand consistency across all communication channels
• Develop campaigns, promotions, and packages, and propose new ideas continuously
• Coordinate with Owner/Management on pricing, promotions, budget, and campaign approvals
• Brief Content Creators and Multimedia Designers, and monitor timelines and deliverables
• Verify accuracy of content, artwork, promotions, pricing, CTAs, and information before publication
• Manage and oversee Paid Media such as Meta Ads and TikTok Ads, monitor performance, and adjust plans based on results
• Monitor Marketing Funnel from Awareness through Lead, Chat, Appointment, Purchase, and Repeat
• Manage CRM, retention, revisit, member, referral, and customer database
• Coordinate Influencer/KOL/Creator partnerships, both paid and barter arrangements
• Identify and coordinate partnerships and collaborations with suitable brands or organisations
• Oversee event preparation including soft openings, grand openings, and campaign activations from concept, timeline, budget, supplier coordination, guest/influencer coordination, and marketing assets through to execution
• Coordinate with suppliers, printing, production houses, malls/locations, and relevant partners for events
• Prepare marketing materials for online and offline use
• Manage platforms and marketing access including Facebook, Instagram, TikTok, LINE OA, Google Business, and CRM
• Analyse competitors, trends, pricing, promotions, and identify marketing opportunities
• Prepare weekly and monthly marketing reports with action plans
• Control marketing budget and track budget versus actual
• Resolve daily marketing operation issues and inform management of decisions required

About you

• Experience in Marketing, Brand, Campaign, or Event Management
• Ability to manage multiple projects simultaneously and prioritise effectively
• Understanding of Digital Marketing and Social Media
• Background in Paid Media, CRM, Influencer management, or Partnerships (considered a plus)
• Ability to create Marketing Plans and Campaign Plans independently
• Strong coordination and follow-up skills
• Decisive, problem-solving mindset with end-to-end responsibility
• Proficiency with Google Workspace, Microsoft Office, and Project Management Tools
• Experience with Beauty, Aesthetic, Healthcare, or Lifestyle brands (considered a plus)