Marketing Executive

The incumbent shall be responsible to drive the marketing related initiatives in the assigned area and maximize the visibility of the products in the market.

KEY ACCOUNTABILITIES:

Accountabilities Scope of work BTL Marketing

 Handling the core marketing BTL activity of assigned Area.

New Product Launch

 Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc

 Adherence to the guidelines given by unit Marketing Manager

Sales Team Support

 Effectively utilize the marketing elements allotted for the assigned territory

 Help the sales team with the on ground marketing elements execution.

 Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory

Market Mapping & Data Management

 Keep an eye on Competitor new launch and Scheme driven by them in the territory like LRB, CSD.

 Data update and analysis for the unit.

SKILLS REQUIRED:

Functional Skills

 Proven experience as a Marketing Executive or relevant role

 Ability to understand opportunities in the market and act quickly on them.

 Ability to quickly grasp and adapt to the business

Functional Expert Behavioral Skills

 Good Interpersonal Skills

 Good Communication Skills

 Self-motivated with a results-driven approach

 High level of confidence and strong focus on delivering results with high drive and energy