Marketing Executive

• Full Job Description

Company: FITISTAN (Kyrogenius Fitness Technology Private Limited)
Website: www.fitistan.com | www.sena.club
Mobile App: www.fitistan.com/download
Location: Kamla Mills, Lower Parel, Mumbai
Employment Type: Full-Time
Annual CTC: ₹2 LPA – ₹3.5 LPA (based on experience, skills, and interview performance).
No. of Openings: 2

About FITISTAN
FITISTAN is India’s largest health and wellness movement inspired by the armed forces, with a community of over 2 lakh members across the country. Our mission is to make fitness engaging, accessible, and sustainable through community-driven challenges, content, events, and wellness initiatives.

We’re looking for a Marketing Executive to join our growth-driven team and take our brand footprint to the next level. If you are a proactive, creative, and data-minded professional who thrives on executing end-to-end campaigns, you will fit right in. In this role, you will collaborate closely with management to develop, implement, and track multi-channel marketing strategies that captivate our audience, generate high-quality leads, and drive business growth.

Job Description

As a Marketing Executive, you will play a crucial role in planning, developing, and executing end-to-end integrated marketing campaigns across both digital and traditional channels. Your goal will be to drive audience engagement, generate high-quality leads, and increase brand awareness. This role requires a balance of creative copywriting, project organization, and performance data analysis.

Key Responsibilities

• Brand Partnerships & Strategic Alliances: Identify, pitch, negotiate, and execute strategic alliances with leading fitness brands, corporate partners, and wellness ecosystems to expand FITISTAN's market footprint and revenue streams.
• Influencer & Performance Marketing: End-to-end execution of influencer campaigns—from creator selection and deal negotiation to tracking engagement, ROI, performance metrics, and conversions.
• App Contribution & Tech Integration: Leverage your engineering or technical background to contribute ideas for feature promotions, user journey optimization, gamification, and digital engagement inside the FITISTAN app.
• Overall Branding & Visual Aesthetics: Oversee visual branding, campaign color palettes, content design direction, and messaging across social channels to build a cohesive brand identity.
• Data Analysis & Market Research: Conduct competitor research, analyze campaign metrics, track user acquisition costs, and build performance dashboards for management decision-making.
• On-Ground & Event Operations: Travel and drive end-to-end execution for major physical events like the flagship Soldierathon Marathon, managing both pre-event digital hype and on-site brand experiences

Requirements

• Experience: 1 to 1.5 years of proven experience working within a company's marketing department or startup environment.
• Educational Background: Degree in Engineering / Technology (B.Tech, BE) or a strong technical aptitude combined with real-world marketing experience.
• Deal-Making & Negotiation: Proven ability to talk to people, conduct tough negotiations, and successfully crack high value partnership deals.
• Fitness Lifestyle & Willingness to Travel: Active involvement in sports, fitness, or wellness. Must be willing to travel across locations for event execution (e.g., Soldierathon).
• Analytical + Creative Mindset: Strong command of numbers, market dynamics, and performance metrics, paired with an eye for design, colors, and content creation.
• AI & Tools Proficiency: Comfortable using MS Office, Google Workspace, CRM tools, and leveraging modern AI tools to maximize productivity and efficiency.

What You'll Gain

• High-Visibility Ownership: Lead core campaigns spanning both digital growth and large-scale national events.
• Direct Mentorship: Work directly with senior leaders and co-founders in a fast-paced, high-impact startup culture.
• Cross-Functional Exposure: Operate at the intersection of technology, sports, community building, and strategic brand management.
• Accelerated Career Trajectory: Rapid growth potential for a proactive generalist who takes complete ownership and delivers measurable results.

Day Shift
Monday to Friday
Work Location: In person

Pay: ₹200,000.00 - ₹350,000.00 per year

Benefits:

• Provident Fund

Work Location: In person