Marketing Executive

MARKETING EXECUTIVE – UROMI

Location: Uromi, Edo State
Department: Marketing
Reports To: Marketing Manager

Role Summary

We are looking for a creative, proactive, commercially minded and open-to-learning Marketing Executive to support the planning and execution of marketing activities across our Uromi businesses.

The successful candidate will work closely with the Marketing Manager and relevant business units to increase brand awareness, customer traffic, enquiries, engagement and revenue through effective marketing campaigns, promotions, partnerships and on-ground activities.

Brands to Support

• BuyRite Supermarket
• Citadel Hotel & Resorts
• Hotel
• Restaurant
• Bar & Bush Bar
• Cinema
• Club
• Petrol Station

Key Responsibilities

• Support the development and execution of marketing plans and campaigns across the Uromi businesses.
• Assist in developing and implementing promotional campaigns to increase customer traffic, sales and enquiries.
• Coordinate marketing activities, promotions, events and activations across the different business units.
• Work with the Marketing Manager to develop campaigns based on business objectives and target audiences.
• Conduct market research to identify customer needs, market trends, competitor activities and new business opportunities.
• Support the development of marketing materials, promotional content and campaign briefs.
• Liaise with internal teams to ensure effective execution of marketing initiatives.
• Work closely with the Social Media Manager to ensure marketing campaigns are effectively promoted across digital platforms.
• Support the planning and execution of events, product launches, promotions and special offers.
• Identify and explore opportunities for partnerships, collaborations and community engagement.
• Visit business locations regularly to understand customer experience, promotions and operational needs.
• Monitor competitors' marketing activities, pricing, promotions and customer engagement strategies.
• Assist with outdoor marketing activities, including flyers, activations, signage, promotional displays and other offline initiatives.
• Support customer acquisition and retention initiatives across the various businesses.
• Track marketing activities and provide regular updates on campaign performance.
• Collect and analyse basic marketing data to determine the effectiveness of campaigns and promotions.
• Prepare weekly/monthly marketing activity reports for the Marketing Manager.
• Maintain consistent and professional brand communication across all marketing activities.
• Stay informed about emerging marketing trends, tools and strategies.
• Perform other marketing-related duties as assigned by the Marketing Manager.

Requirements

• 1–3 years' experience in marketing, digital marketing, sales or a related field.
• Good understanding of marketing principles and promotional activities.
• Good communication, interpersonal and presentation skills.
• Strong organisational and coordination skills.
• Creative, proactive and commercially minded.
• Ability to work with different teams and manage multiple activities simultaneously.
• Basic knowledge of social media marketing and digital marketing.
• Basic knowledge of Canva and other marketing/content creation tools is an advantage.
• Good understanding of customer behaviour and market trends.
• Willingness to learn new marketing tools, strategies and trends.
• Ability to work independently and as part of a team.
• Ability to work on-site in Uromi and participate in events and marketing activations when required.
• Experience in hospitality, retail, entertainment or related industries is an advantage.

Key Performance Areas

• Successful execution of marketing campaigns and promotions.
• Increased brand awareness and market visibility.
• Customer acquisition, traffic and enquiries.
• Effectiveness of promotional activities and activations.
• Successful execution of events and marketing initiatives.
• Development of new marketing opportunities and partnerships.
• Competitor and market intelligence.
• Timely execution of marketing plans and activities.
• Quality and consistency of marketing materials.
• Accurate and timely marketing reports.

Core Objective

To support the growth and visibility of the Uromi businesses by developing and executing effective marketing initiatives that attract customers, increase engagement, generate enquiries, strengthen the brands and ultimately contribute to increased revenue and business growth.

Pay: ₦200,000.00 - ₦250,000.00 per month

Work Location: In person