Marketing Executive

About the role

Combine lead-generation expertise and marketing leadership to build targeted marketing and sales actions, using Microsoft, SAP & software to guide and execute those initiatives. Drive lead generation and marketing initiatives that translate into targeted sales actions, guided by market insights and sales direction. Lead integrated B2B marketing activities — promotional planning, lead generation, and sales enablement — and guide the marketing team toward measurable growth.

Key responsibilities

• Plan marketing activities based on leveraged result generation, efficiency and impact
• Ensure accurate and smooth implementation and information arrangement
• Focus on the eventual numeric result and judge objectively
• Extract the improvement core from mixed factors, and shape up for the next
• Selectively investigate industries that align with future sales share (e.g. Research Institutions, Robotics, Biomedical, Electric Vehicle)
• Maintain integrity of the database and explore methods to grow the customer base in the system
• Extract customer needs through direct communication (phone, email, visits)
• Generate reports and conduct analysis to reveal unseen sales potential
• Assist sales administrative work

About you

• 3-6 years professional marketing experience (B2B preferred)
• Proven experience in lead generation, campaign execution, and marketing initiatives
• Demonstrated leadership potential: able to set direction, guide sales priorities and actions, and drive execution
• Minimum Bachelor's degree
• Proficient in Excel; familiarity with Power BI, Tableau, or Power Automate is a plus
• Strong command of English, comfortable engaging prospects and customers directly by phone, email, and in person
• Proactive in proposing ideas for sales performance improvement
• Curious to investigate the reasons behind any outcomes
• Purpose-driven mindset, always questioning the 'why' behind actions
• Results-driven, well-organized, and attentive to detail

Rapid Recruitment Asia Pte Ltd |EA License No. 16C8261
Lee Kah Ni |EA Reg. No R25129004