Marketing Executive

About the role

We are looking for a creative, results-driven, and hands-on Marketing Executive to support and execute the Company's marketing activities across offline marketing, social media, content creation, performance marketing, and e-commerce channels. The ideal candidate should have a good balance of creativity and analytical thinking, with the ability to develop marketing ideas, execute campaigns, create engaging content, monitor marketing performance, and support the growth of both online and offline sales. You will work closely with the Marketing, Sales, Retail, E-commerce, and other departments to ensure marketing activities are aligned with the Company's business objectives, product launches, promotional campaigns, and brand direction.

Key responsibilities

• Plan, coordinate, and execute offline marketing activities and campaigns to increase brand awareness, customer engagement, and sales
• Support the planning and execution of roadshows, exhibitions, events, workshops, product demonstrations, retail activations, and promotional activities
• Manage and execute content for the Company's social media platforms, including Facebook, Instagram, TikTok, YouTube, and other relevant channels
• Develop monthly or weekly content plans aligned with marketing campaigns, product launches, promotions, and company objectives
• Assist in planning, launching, and optimizing paid digital marketing campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other relevant platforms
• Monitor campaign performance including reach, impressions, clicks, engagement, leads, conversions, cost per result, ROAS, and other relevant KPIs
• Support marketing activities across the Company's e-commerce platforms and online marketplaces
• Assist in developing and executing integrated marketing campaigns across offline, social media, digital advertising, retail, and e-commerce channels
• Conduct regular research on market trends, competitors, customer behaviour, marketing strategies, and industry developments
• Prepare regular reports covering campaign performance, social media growth, advertising results, e-commerce performance, and other relevant KPIs

About you

• Bachelor's Degree or Diploma in Marketing, Mass Communication, Business, Digital Marketing, Advertising, or a related field
• 1–3 years of experience in marketing, digital marketing, social media, e-commerce, or a related field
• Familiarity with Meta Ads, Google Ads, TikTok Ads, or other digital advertising platforms
• Good understanding of social media platforms and content trends
• Basic understanding of e-commerce platforms and online sales funnels
• Strong communication and copywriting skills
• Good analytical skills with the ability to understand marketing data and campaign performance
• Creative, proactive, and willing to take ownership of marketing projects
• Strong project coordination and time-management skills
• Able to work independently as well as collaboratively with different departments