Marketing Executive

Key Responsibilities:

1. Campaign Management:

   • Plan and execute online and offline marketing campaigns.
   • Monitor campaign performance and provide actionable insights for optimization.

2. Content Creation & Branding:

   • Create compelling content for marketing materials, including brochures, social media posts, blogs, and website updates.
   • Ensure consistency in brand messaging and visual identity across all channels.

3. Digital Marketing:

   • Manage social media platforms, including content scheduling, engagement, and analytics tracking.
   • Optimize the company's website for SEO and monitor online traffic and performance metrics.

4. Customer Engagement & Relationship Building:

   • Build strong relationships with customers through effective communication and engagement strategies.
   • Manage customer feedback and work with relevant teams to enhance the overall customer experience.

5. Social Media Marketing:

   • Plan, schedule, and manage posts across various platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
   • Optimize social media profiles to drive engagement and build brand awareness.

6. Search Engine Marketing (SEM) & Optimization (SEO):

   • Develop and manage paid advertising campaigns on Google Ads, Meta Ads, and other platforms.
   • Conduct keyword research and optimize website content to improve organic rankings.

7. Email Marketing:

   • Design and execute email marketing campaigns, including newsletters, promotions, and drip campaigns.
   • Analyze campaign performance and suggest improvements.

8. Website & Analytics:

   • Work with the web development team to ensure marketing designs are well-represented on the website.
   • Manage and update the company’s social media accounts with relevant content.