MARKETING EXECUTIVE

Key Responsibilities

• Plan, create and publish engaging social media content, including captions, graphics, photos and short videos.
• Manage social media accounts, monitor engagement and respond to enquiries in coordination with the customer service team.
• Develop and execute promotions, advertising and marketing campaigns to attract new customers and support sales.
• Prepare marketing materials, including brochures, posters, treatment menus and digital promotional content.
• Develop the company’s brand image and maintain consistent messaging, visuals and tone across all channels.
• Monitor customer feedback and online reviews, coordinate responses and help manage brand reputation.
• Implement customer retention strategies, including follow-ups, loyalty programmes and personalised offers.
• Maintain accurate customer databases and segment audiences for targeted marketing.
• Plan and manage WhatsApp campaigns, appointment reminders and customer reactivation activities, respecting customer consent and privacy.
• Develop repeat purchase strategies with the sales and customer service teams.
• Track campaign results, advertising spending and customer response, and recommend improvements.
• Coordinate with doctors and internal teams to ensure treatment information and promotional content are accurate and approved.

Requirements

• Diploma/Degree in Graphic Design, Marketing, or related field
• At least 1–2 years of relevant marketing experience (experience in medical aesthetics, beauty or wellness is an advantage)
• Familiar with social media management, digital advertising and content creation.
• Proficiency in design tools (Adobe Illustrator, Photoshop, Canva, etc.)
• Strong writing, communication and organisational skills.
• Creative, detail-oriented and able to manage multiple tasks independently.
• Ability to work under pressure and meet deadlines
• Proficiency in English; Mandarin proficiency is an added advantage for communicating with Mandarin-speaking customers.

Preferred Skills

• Social media management and content creation, including copywriting, photography and short videos.
• Proficiency in Canva, CapCut or similar design and editing tools.
• Experience with Meta Ads, Google Ads and campaign performance tracking.
• Ability to plan promotions, advertising campaigns and marketing materials.
• Understanding of brand development, brand consistency and online reputation management.
• Experience with customer databases, CRM systems and WhatsApp marketing.