Marketing Executive

Job Designation: Marketing Executive

Job Summary:

NMIMS is looking for a data-driven Performance Marketing Executive to run Google/Meta campaigns, drive lead generation, manage affiliate and influencer partnerships, and coordinate with performance and creative agencies for program admissions.

Designation	Marketing Executive	Department	Marketing & PR
Location	Mumbai	Reporting to	Director Marketing
Key Responsibilities	- Paid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets. - Analytics & Reporting: Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions. - Lead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion. - Affiliate Partnerships: Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners. - Influencer Marketing: Identify and manage influencer collaborations (education influencers, alumni advocates); track reach, engagement, and conversions. - Agency Coordination: Be the point of contact for performance and creative agencies — brief campaigns, review creatives, ensure timely delivery.
Educational Qualifications	- Bachelor’s or Master’s degree in Marketing, Communications, or related field.
Professional Experience	- Minimum 2 years of hands-on experience in performance marketing, preferably in the education sector, EdTech, or a high-volume lead-gen industry.
Skills and Competencies	- Proven expertise in Google Ads and Meta Ads Manager (certifications a plus). - Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools. - Working knowledge of CRM/marketing automation tools (e.g., Salesforce) - Experience managing affiliate marketing programs and partnerships. - Familiarity with influencer marketing platforms and campaign management. - Basic understanding of SEO and landing page optimization principles. - Excellent stakeholder management skills — comfortable coordinating with multiple agencies and internal teams simultaneously. - Strong communication skills, both written and verbal. - Ability to manage multiple campaigns/priorities in a fast-paced environment.