MARKETING EXECUTIVE

About the role

We are seeking a Marketing Executive to join our growing team in Taiping, Perak. This is a full-time position that plays a crucial role in developing and executing marketing communications strategies to enhance our brand presence and drive business growth. As a Marketing Executive, you will be at the heart of our marketing initiatives, responsible for creating compelling campaigns, managing communications across multiple channels, and supporting the overall marketing objectives of the organisation. This role offers an excellent opportunity to develop your marketing career whilst working with a dynamic and innovative team.

Key responsibilities

• Content Creation: Create engaging live content for social media platforms, including TikTok, Instagram, Facebook, and YouTube.
• Video Editing: Edit and produce short-form videos for marketing, promotional, and branding purposes.
• Social Media Management: Plan, prepare, and publish content regularly across social media platforms.
• Creative Marketing: Develop creative ideas and marketing materials to promote the college's programmes, courses, and activities.
• Trend Monitoring: Stay updated on the latest social media trends, popular content formats, and digital marketing strategies.
• Content Planning: Assist in preparing content calendars and scheduling posts to maintain consistent online engagement.
• Audience Engagement: Monitor social media interactions and support activities to increase audience reach and engagement.
• Team Collaboration: Work closely with the marketing team to develop new content ideas and support marketing campaigns and events.

What we're looking for

• Diploma or Bachelor's degree in Marketing, Communications, Business, or a related field

• 1-3 years of experience in marketing, marketing communications, or a related marketing role

• Strong written and verbal communication skills with the ability to create compelling marketing messages

• Experience in social media marketing and understanding of various social media platforms

• Solid understanding of marketing principles, branding, and promotional strategies

• Creative thinking with the ability to develop innovative marketing ideas and campaigns

• Strong analytical skills and ability to interpret marketing data and metrics

• Excellent organisational and time management skills with ability to manage multiple projects simultaneously

• Willingness to learn new marketing tools and stay updated with industry trends