Marketing Executive

Marketing Executive

About the Role

We are looking for a hands-on and creative Marketing Executive to support the marketing and growth of our F&B brands.

You will work closely with the Brand Manager and Marketing team to execute campaigns, create engaging content, manage promotions and develop collaborations that increase brand awareness, customer engagement and outlet traffic.

The role may be assigned to support one or more brands within the Group’s portfolio based on business requirements and priorities.

This position is suitable for someone with 1–3 years of marketing experience who enjoys both creative work and hands-on execution.

Key Responsibilities

Content Creation & Social Media

• Plan and create engaging content for assigned brand social media platforms.
• Develop content ideas, captions, short-form videos, photos and simple promotional materials.
• Coordinate and participate in food, product and outlet content shoots.
• Maintain monthly social media content calendars for assigned brands.
• Keep up with social media trends and identify relevant content opportunities.

Campaign & Promotion Execution

• Support the Brand Manager in executing monthly marketing campaigns and promotions.
• Coordinate campaign materials, outlet communication and promotional requirements.
• Ensure promotions are implemented correctly and according to schedule.
• Support festive campaigns, product launches, menu introductions and tactical sales promotions.
• Monitor campaign execution and prepare simple post-campaign reports.

Brand Collaboration & Partnerships

• Identify suitable brands, communities, businesses and partners for potential collaborations.
• Coordinate partnership proposals, promotional mechanics and campaign execution.
• Support events, pop-ups, cross-promotions and other brand activation opportunities.
• Explore collaborations that can help increase brand awareness, customer traffic and trial.

Outlet & Local Marketing

• Support local area marketing activities around assigned outlets.
• Work closely with outlet teams to execute marketing activities and promotions.
• Identify opportunities to engage nearby offices, communities, malls and potential customer groups.
• Support new outlet openings and brand activation activities where required.

Marketing Coordination

• Work closely with internal Creative and Digital Marketing teams.
• Coordinate with photographers, videographers, agencies, suppliers and other external partners when required.
• Ensure marketing materials and communications are aligned with the respective brand direction.
• Assist in tracking marketing expenses and campaign performance.
• Support other brands, campaigns or marketing projects based on business priorities when required.

Requirements

• Diploma or Degree in Marketing, Mass Communication, Business, Digital Marketing or a related field.
• 1–3 years of relevant marketing experience, preferably within F&B, retail, lifestyle or consumer brands.
• Comfortable creating social media content, including basic photography and short-form video.
• Good understanding of platforms such as Instagram, TikTok and Facebook.
• Able to write clear and engaging social media captions and marketing copy.
• Hands-on, organised and able to manage multiple campaigns and deadlines.
• Comfortable working with outlet teams and participating in on-ground marketing activities.
• Creative, resourceful and willing to explore new ideas and collaborations.
• Able to work independently while collaborating closely with different teams.
• Basic knowledge of content creation tools such as Canva, CapCut or similar platforms will be an advantage.

What We Are Looking For

We are looking for someone who can:

Create ideas. Execute them well. Work across different brands. And understand that good marketing should ultimately support customer traffic and business growth.