Marketing Executive

Job highlights

• Knowledge of pharmaceutical distributors/importers, Excel/CRM proficiency, basic export documentation knowledge
• Execute international customer acquisition, manage CRM pipeline, handle enquiries, coordinate export orders, documentation, logistics, and payment follow-up

Role & responsibilities

To execute BBL's international customer acquisition and export operations under the direction

of the International Business head, covering customer research, CRM management, outreach,

enquiry handling, quotation coordination, order processing, export documentation and

shipment coordination. The employee will convert the business strategy into daily execution

and measurable pipeline activity.

Key Responsibilities

1. Customer Database Development

Research and maintain databases of:

• Pharmaceutical distributors
• Importers
• Wholesalers
• Marketing companies
• Tender companies where relevant
• Country
• Contact person
• Designation
• Email
• Telephone
• Website
• Product interest
• Regulatory status
• Communication history

2. Customer Outreach

Execute approved BBL country/product campaigns through:

• Email
• Telephone
• LinkedIn
• Industry databases
• Distributor websites
• Exhibitions
• Referrals
• Other approved channels

Important:

The employee does not independently decide which countries/products BBL enters.

That strategy comes from the International Business Lead/Management.

The employee executes the approved plan.

3. CRM Management

Maintain the complete pipeline:

Lead Contacted Response Qualified Meeting Product Interest Documents

Sample Registration Quotation Negotiation PO Shipment Payment Repeat

Order

Every meaningful interaction must be recorded.

4. Enquiry Handling

For each enquiry:

• Understand requirements
• Identify product
• Check availability
• Coordinate supplier information
• Check regulatory feasibility with RA
• Obtain costing
• Prepare quotation
• Obtain internal approval
• Send quotation
• Follow up
• Update CRM

5. Export Order Execution

Coordinate:

Customer PO Order review Supplier/manufacturer Artwork Production QA

documentation Packing Logistics Shipment Customer documents Delivery

Payment

6. Export Documentation Coordination

Coordinate preparation/checking of applicable:

• Proforma Invoice
• Commercial Invoice
• Packing List
• Certificate of Origin
• COA
• Shipping documents
• AWB / BL
• Customer-specific documents
• Manufacturer documents
• Other export documents

The employee should understand who prepares, who verifies and who approves each

document.

7. Logistics Coordination

Coordinate with:

• Manufacturer
• Freight forwarder
• CHA/customs broker where applicable
• Courier
• Customer
• Finance
• Internal team

Track:

• production completion
• dispatch
• pickup
• shipment
• documentation
• customs/export milestones
• delivery
• proof of delivery

8. Payment Follow-Up

Coordinate with finance/customer regarding:

• advance payment
• outstanding payment
• payment confirmation
• shipment release where applicable
• overdue receivables

9. QMS Compliance

Follow BBL's approved procedures for:

• Customer qualification
• Enquiry management
• Quotation
• Order review
• Document control
• Shipment
• Complaints
• Returns
• Recall support
• Record retention

WHO's GDP framework specifically identifies documentation, dispatch, transportation,

complaints, recalls, returns and contract activities as controlled distribution activities.

KPIs:-

Monthly starting targets - Subject to calibration with time

Activity

• 100+ researched prospects/week
• 50+ qualified prospects/week
• 4060 meaningful outreach actions/week
• 812 qualified meetings/month

Pipeline

• Qualified enquiries
• Quotations
• Samples
• Registration opportunities
• Negotiations
• PO conversion
• Repeat orders

Operations

• 100% CRM update
• Quotation turnaround 48 hours where information is available
• Zero avoidable shipment-document errors
• Shipment milestone tracking
• Payment follow-up

Most important KPI:-

Qualified international pipeline generated, no number of emails sent.

Preferred candidate profile

* Understanding of distributors/importers

* Good written and spoken English

* Excel/CRM proficiency

* Basic export documentation knowledge

Contact Details:-

Gaurav Kumar

(Recruitment)

Contact. No- +91-8077068728