Marketing Executive

Job highlights

• Prior internships or work experience in Digital Marketing,Performance Marketing,Email marketing or similar position can be an added advantage
• Bachelor s degree in Marketing,or a related field
• Key Skills Required
• A willingness to embrace new ideas and processes .

Educational Qualification

• Bachelor s degree in Marketing, or a related field.
• Prior internships or work experience in Digital Marketing, Performance Marketing, Email marketing or similar position can be an added advantage.

Key Responsibilities

• Collaborate with the marketing team for the conceptualization, development, and implementation of marketing plans and strategies to promote our products and services effectively.
• Develop, plan, and execute end-to-end email marketing campaigns aligned with our marketing objectives which include crafting compelling email content, designing visually appealing templates, segmenting target audiences, setting up automated workflows, and scheduling email deployments.
• Work closely with cross-functional teams, including content creators, designers, and developers, to ensure consistent branding and messaging across all email communications.
• Assist in designing visually appealing and informative infographics to communicate complex information and engage our target audience effectively.
• Develop and execute comprehensive organic marketing strategies to increase brand visibility, reach target audiences, and drive organic traffic to our digital assets.
• Generating reports for digital marketing campaigns using data-based analytics tools and also presenting this data in an easy-to-understand format
• Manage content curation including blogs, case studies, newsletters
• Writing and proofreading creative content
• Conduct keyword research and competitive analysis to identify SEO opportunities
• Implement link-building strategies to acquire high-quality backlinks and strengthen website authority.
• Conducting marketing research and analysis to produce relevant marketing information and evaluate trends
• Assisting in the preparation of promotional activities and campaigns for various platforms.
• Manage YouTube presence and execute diverse marketing campaigns to drive brand visibility and engagement.

Key Skills Required

• Prior knowledge of email marketing platforms, marketing automation tools, and CRM systems.
• Enthusiasm for marketing and a willingness to learn and grow in the field
• Good understanding of market research techniques, data analysis and statistics methods
• Good communication skills, both written and verbal.
• Strategic thinking abilities and problem-solving skills.
• Thorough attention to detail.
• Creativity and commercial awareness.
• A willingness to embrace new ideas and processes
• Familiarity with social media
• Eagerness to develop content creation and copywriting skills to produce engaging and persuasive content.